Sunday, March 3, 2024

Company seeks to expand choice for Doncaster’s radio listeners

Doncaster-based music and media services provider Higher Rhythm Ltd has launched an ambitious plan to expand choice for radio listeners tuning to digital radio in Doncaster. The plan has been launched in response to a call for proposals, by communications regulator Ofcom, to establish a digital audio broadcasting (DAB) multiplex service for Doncaster.

A DAB multiplex is a system hosting dozens of radio stations, allowing them to broadcast, over DAB, to the same geographic area. Doncaster DAB (DonDAB for short) is Higher Rhythm’s initiative focussed on operating the DAB multiplex for Doncaster.

Previously, DAB multiplexes have been licensed across large areas, such as counties. Ofcom are now offering licenses to run DAB multiplexes in smaller areas such as single cities and towns. This allows each area to have its own mix of different radio stations. This can offer media that is more representative and relevant.

Higher Rhythm is a social enterprise established in 2001. It manages Doncaster’s licensed community radio station, Sine FM, alongside two recording studios, a record label, events promotion, artist development programmes, training courses and volunteering opportunities.

Higher Rhythm Chief Exec Steve Mundin, said: “The DAB service for Doncaster will provide a great opportunity to increase the choice of digital radio channels available. We are now inviting digital radio services providers to join us in developing the new platform.”

Sine FM Station Manager, Chrissy Moog, said: “We are excited at the prospect of bringing Sine FM to digital radio listeners on DAB and supporting new radio services in Doncaster.”

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