Tuesday, October 7, 2025

Data On Demand makes board appointment

Data On Demand, the provider of data and insights that help organisations create better outcomes for consumers, has appointed Denise Crossley to its board.

Crossley is the former Group CEO & current NED of Lantern Group and served for more than 20 years as a non-executive director of the Credit Services Association (CSA). She brings extensive experience in debt recovery, operational governance and the responsible treatment of vulnerable customers, in addition to her work as a NED and consumer duty champion at Snap Finance UK.

The appointment follows a period of strategic momentum at Data On Demand, including the buy-back of shares from its original investor and enhancements to the company’s Go-To-Market capability.

Stuart Murgatroyd, CEO of Data On Demand, said: “Denise is a highly respected leader whose practical insight into debt recovery and vulnerability will be invaluable as we scale.

“We are targeting 100% year-on-year ARR revenue growth in the next two years and are excited that Denise will be with us on this journey.”

Denise Crossley said: “I’m delighted to join Data On Demand. The team’s commitment to responsible data use – improving engagement, protecting vulnerable customers and driving better outcomes – aligns with my values and experience.

“The next three years will be an exciting time for the business and I’m thrilled to support the team as they enter their next chapter of growth.”

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