Wednesday, October 8, 2025

Dessert retailer bakes up plans to double growth

Batch’d, the Leeds-based artisan dessert retailer, is planning to double its outlets and staff within three years following investment from Finance Yorkshire.

The company has 25 sites across the UK including in Yorkshire, Scotland, the North West, Midlands and London.

Its kiosks, food court outlets and shops stock fresh brownies, doughnuts and cookies handcrafted daily by bakeries based in the region. Batch’d also sells milkshakes, ice cream and speciality drinks.

Batch’d aims to have 50 sites by 2029, more than doubling its workforce from 145 to 300 in the same period.

With additional online sales, Batch’d expects to grow turnover from £6.5m to £20m over the next three years.

A £1.1m investment from Finance Yorkshire’s growth fund will support the company’s ambition to open more sites at shopping centres – including Lakeside, Essex – travel hubs and the high street.

Batch’d is also investing in standalone repurposed shipping containers which can be installed outdoors at retail parks and is developing an app.

Batch’d managing director Harry Clavane said: “Our bakeries make quality artisanal products in Yorkshire which are delivered daily across the country. We work with our bakeries to innovate and develop new products, offering variety to customers which is what sets us apart from others in the bakery sector.

“Finance Yorkshire helps businesses like ours to grow and its investment will enable us to open more stores and create new jobs, both in Yorkshire and beyond.”

Finance Yorkshire CEO Alex McWhirter said: “Batch’d is to be congratulated on its growth since launching just five years ago. It has become a highly recognised brand and popular outlet in Yorkshire, both at Meadowhall in Sheffield and the White Rose Centre, Leeds.

“Our investment will accelerate the company’s ambitions to expand and create jobs, particularly in its regional based supply chain, making a significant contribution to the wealth of the Yorkshire economy.”

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