Saturday, May 28, 2022

Destination Lincolnshire launches business survey to support tourism and hospitality

Destination Lincolnshire has started an extensive research programme to accelerate recovery and growth across Greater Lincolnshire.

The organisation is urging businesses to support research to understand the best and most effective ways to support Lincolnshire’s tourism and hospitality businesses, and to grow and develop the regions visitor economy.  It is vital that Destinations Lincolnshire’s work is informed by robust evidence, and the most important piece of this evidence base is feedback directly from businesses such as yours.

By completing the survey, you will help the organisation to understand the benefits, challenges, and opportunities tourism brings to your business, Lincolnshire and the surrounding areas and how we can work together to:

  • Recover from the pandemic shaping Lincolnshire into a world class visitor destination.
  • Create more value; get visitors to stay longer, explore further, and spend more.
  • Reduce any negative impact from tourism on the area.

The survey will take about 10-12 minutes to complete. The link to begin the survey is here: https://www.cvent.com/d/j8q9ks

A spokesman for Destination Lincolnshire said: “Please rest assured that all details shared within this survey will be anonymised and will not be attributable to yourself or your business.  As a thank you for completing the survey, you will be entered into a prize draw to win a partnership package to the value of £250. T&Cs apply.

“The intelligence will inform strategy development, accelerate data-led decision making and lay the foundations for impactful collaboration across the county. The research will be fundamental in contributing to Lincolnshire’s progress across the visitor economy and inward investment opportunities – and echoes national best practice outlines by Visit England and DCMS in the National Tourism Recovery Plan released last year.”

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