Wednesday, September 3, 2025

Digital education specialist secures backing for expansion

Leeds-based digital education specialist AXOL is planning to grow its client portfolio with investment from Finance Yorkshire.

Entrepreneur Sam Jordan launched his business three years ago in response to the increasing demand for e-learning post-pandemic, with independent education providers using Merve, developed by AXOL, to launch their own online learning platforms.

A £65,000 investment from Finance Yorkshire’s loan fund is supporting AXOL’S marketing strategy to attract new clients. The investment has also enabled the business to recruit another web developer.

Sam started his career as a web developer when he was 16. He went on to provide consultancy and IT support to businesses in Australia before returning to the UK, working in software development and digital translation services for the NHS and MoD.

Sam said: “Throughout my years of experience consulting with EdTech start-ups and scale-ups, we’ve undertaken third party research to validate the efficacy of our education technology and seen a substantial benefit for students.

“Digital learning enables students to learn at their own pace, providing educators with valuable insights and time to mentor those who need it. We work with clients to build or enhance their online courses and the overall e-learning experience of their students.”

AXOL’S e-learning platform brings several education technology tools under one umbrella – course content management, user management and compliance with regulations such as GDPR.

Sam added: “Finance Yorkshire saw the potential in what we are trying to achieve. With it’s backing, I’m confident we will succeed.”

Alex McWhirter, Finance Yorkshire’s CEO, said: “Sam has considerable experience in the digital sector which has led him to develop an innovative e-learning platform for students.

“The digital sector is thriving at both regional and national level and will contribute to the increase in growth and wealth in the Yorkshire region.

“Finance Yorkshire is supporting AXOL’S ambitions to attract more clients and grow the business from its Yorkshire base.”

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