Sunday, March 3, 2024

Environmental marketing company gets funds to develop wildflower planting process

Lincoln-based environmental marketing company My Square Metre has secured £14,500 in funding to create two new jobs and develop a calculator tool.

My Square Metre secured finance from First Enterprise – Enterprise Loans through British Business Bank’s Start-Up Loans Company.

MSM was established to promote biodiversity and sequester carbon in a local and tangible way. The company  collaborates with ecologists and experts to identify the ideal areas of degraded land to repair by planting wildflower meadows one square metre at a time.

With funding from First Enterprise, My Square Metre is not only able to hire more staff as they enter their next phase of growth, but they are also able to create a calculator tool.

The tool helps individuals and businesses determine how many wildflowers need to be planted in order to offset daily activities. For example, 167 wildflowers may be planted for every GB of 5G usage, or 1 wildflower for every email sent.

Edward Crowther, Founder of My Square Metre, said: “Through the process, I got the opportunity to review elements of my business with a business expert, who guided me to any weaknesses in the business plan that needed to be strengthened or communicated better. For me as a founder, when I actually received the funding, more than anything else, I had the encouragement that I was on the right track.”

Stefan Nycz, Investment Manager at First Enterprise – Enterprise Loans, commented: “It was a delight to work with Ed on this proposal. It’s a simple but great idea, and anything that contributes to the welfare of the planet is something that I am happy to be part of.”
Richard Bearman, Managing Director Small Business Lending, British Business Bank commented:

“Edward and the team have done excellent so far in their business journey and we are proud to assist them as they take the next step in expanding their team and improving their facilities.”

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