Sheffield-based healthcare communications consultancy, Evergreen PR, has hired former Birmingham 2022 Commonwealth Games brand manager Charlotte Faulkner as its digital lead.
In her new role, Faulkner is responsible for driving forward Evergreen’s online offering, using her digital and branding expertise as part of Evergreen’s unique MERTO map approach to helping health organisations uncover the Most Effective Route To Outcomes.
She brings almost a decade of experience in content marketing, brand management and impact measurement, having worked in digital and brand roles for the likes of Jaywing, Birmingham 2022 Commonwealth Games and Brighton Marathon.
Her impact is already being felt, with a new Evergreen campaign for the Royal College of General Practitioners’ Veteran Friendly GP practice programme delivering a 227% uptick in accreditations – the target outcome – and open and click-through rates for newsletters improving across clients.
She joins at an exciting time for the agency, with Evergreen recording a 277% growth in 2021, making it the fifth-fastest growing consultancy in the UK. The agency, which works with healthcare clients including the Personalised Care Institute, OutsideClinic, Ascenti and Quorn, was the big winner at the recent PRCA Dare Awards, taking home six awards including Small Consultancy of the Year 2022.
Evergreen PR managing director, Leigh Greenwood, said:
“After a period of significant growth, we’re really delighted to welcome Charlotte to the core Evergreen team.
“Not only does her skillset and experience add an extra level of expertise to our offering but she is also a great cultural fit and motivated by our purpose of improving people’s health by delivering business outcomes.
“She’s a great hire and we’re excited to see the direction she takes in her career with Evergreen in, as we continue on to work towards our vision of becoming the consultancy of choice for organisations that transform people’s health.”
Commenting on her new role, Faulkner said:
“It’s been great to join Evergreen PR at a time where the agency is growing so quickly. As a team, it’s clear that we’re all aligned in our ambition and purpose, working smartly to deliver communications that improve people’s health and produce impactful results for clients. I look forward to working with the Evergreen PR team and our clients to deliver more award winning work in the future.”