Sunday, March 3, 2024

Fashion retailer plans ten-shop upgrade of its bricks-and-mortar high street presence

Leeds based fashion and homes retailer Joe Browns plans to open ten stores across the UK by the end of next year, creating 200 jobs.

The announcement significantly increases its bricks and mortar footprint from the two existing stores at Meadowhall and in York.

In terms of locations for the other ten stores, the retailer says it is actively researching the most suitable shopping centres, cities and towns across the UK.

Chief Exec Peter Alecock said: “Extending our bricks and mortar footprint is a key building block to growing future brand awareness and sales. In simple terms, it’s about getting the brand visible to as many potential customers as we can.

“We know from our two existing stores, that customers are returning to the High Street and are wanting a variety of ways to shop with us.

“The new stores will bring to life everything that is remarkable about Joe Browns in environments that are unique to us, backed up with engaging customer service from colleagues that live and breath the Joe Browns ethos.

“We are looking at a variety of locations that we can share when we have signed on the dotted line.  We really can’t wait to get cracking – its exciting times for the evolution of Joe Browns and when better than in our 25th year.”

The retailer recently shared what it called a ‘robust Christmas’ with sales up 19.5%in the four weeks to last Christmas, with sales in Menswear up 35.2%, Womenswear up 8.2% and home up 27%.

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