Sunday, March 3, 2024

Finnish firm’s paper mill plan will bring more than 400 new jobs to Goole

Finnish firm Metsä Tissue has chosen Goole as the site in which it’ll build the UK’s largest state-of-the-art tissue paper mill, bringing hundreds of new jobs to the area.

This investment of several hundred millions of pounds will significantly reduce the quantity of tissue products that are currently imported into the UK and Ireland each year. The new mill will create at least 400 jobs at the facility, as well as thousands more across the supply chain and the local economy.

Esa Kaikkonen, CEO of Metsä Tissue, said: “Goole is the perfect location for this proposed investment. The Humber region provides a crucial gateway to the whole of the United Kingdom, and the region’s ambitions to bring cutting-edge green technology and jobs to the UK matches our ambitions in clean, sustainable manufacturing.”

Up to 45% of tissue products using in the UK and Ireland are currently imported. Metsä Tissue aims to replace almost half of the imported products with local British production, using fresh fibre pulp as the main raw material from sustainably-managed forests in the Nordics. Reducing the reliance on imports will have a positive impact on the UK’s productivity, carbon footprint and self-sufficiency for essential tissue products.

The Goole facility will use sustainable production technologies to deliver an efficient and modern facility with world class environmental performance. Metsä Tissue’s activity is rooted in sustainability, with a target for all products to be manufactured from fully fossil-fuel-free raw materials by 2030 as the company strives to achieve a net zero society.

Subject to planning and environmental permits and a final investment decision, the site will occupy an area of around 200 acres and will have the capacity to produce 240,000 tons of tissue paper, built in several phases over the next decade, serving both the professional and consumer markets – a level of production unrivalled in the UK. The planned facility would be the first major investment in the proposed Goole tax site within the Humber Freeport, which aims to accelerate inward investment in the Humber region.

Esa Kaikkonen added: “This exciting investment would bring the UK and Finland together through combining the sustainable raw material of fresh wood fibres grown in the Nordics with world-class local production of quality tissues in the UK. We are thrilled about how these plans can contribute to more sustainable local tissue production in the UK, offering alternatives to the currently imported tissue products. The project will significantly enhance Metsä Tissue’s presence in this country and underscores the importance of the UK market to our business in the years ahead.”

Invitation to public event 

As part of Metsä Tissue’s plans to get to know the community in which it plans to invest, Esa Kaikkonen will host open-for-all public events on Thursday 2 November at 3 pm and 6 pm in the RaisE Building, Tom Pudding Way, Goole DN14 6BS.  The event will be available to view on Metsä Tissue’s website at

The area’s MP Andrew Percy said: “Fantastic news today for the Goole area. I met Metsa a few months ago to discuss what we can do to ensure local people are the first in line for these roles. The site chosen is alongside the motorway on Rawcliffe Road, just up from Glews and a full planning application will be needed. I’ve also spoken with Metsa about ensuring there is appropriate screening, tree planting and environmental enhancements which they support.

“None of this happens by accident and a big draw for Metsa to our area is the fact that the site is a ‘Freeport’ site bringing investment incentives.”

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