Supermarkets in England could face fines if they fail to meet new health standards aimed at reducing obesity. As part of a 10-year strategy to combat diet-related diseases, the Department of Health and Social Care (DHSC) is rolling out a “healthy food standard” for retailers and manufacturers.
The policy, initially developed by Nesta, introduces health targets for retailers with flexibility in meeting them. Options include adjusting recipes, running promotions on healthier items, or redesigning store layouts. Supermarkets will be required to report sales data, and those not meeting the targets may incur financial penalties.
Nesta analysed 36 million supermarket transactions and set a target of raising the average health score of shopping baskets from 67 to 69 out of 100. This increase, according to Nesta’s modelling, could reduce obesity rates by 20% within three years, helping over three million people reach a healthier weight.
The government plans to implement mandatory reporting by 2029, with the full health standard expected to be achieved thereafter. Retail leaders have expressed support for the initiative, emphasising its role in fostering healthier eating habits across the nation.
