Grimsby-headquartered Splash About, a leader in the early years swimwear and learn-to-swim market, has announced its acquisition and turnaround of Bambino Mio, which has been at the forefront of the reusable nappy market for over 25 years.
Bambino Mio will operate as a ‘sister’ brand to Splash About, leveraging its operational expertise, innovation and strong multi-channel distribution. With a shared ethos and complementary strengths, the deal strategically positions the brands to accelerate international growth and capture a greater share of the eco-conscious parenting market.
The deal has created more investment in the area with Splash About taking on a lease for a 30,000 sq ft warehouse and office space to accommodate the new acquisition. Bambino Mio’s logistics and distribution have all been moved to Stallingborough, creating new employment and further opportunities in the region.
Splash About acquired Bambino Mio from administration in December 2024 and has spent the past 8 months implementing a focused strategy that has resulted in returning the business to profitability.
Group managing director Lesley Beach explained: “A deep dive financial diagnostic of the business identified the profit and loss drivers, which in turn resulted in a complete overhaul of the product range – returning to what Bambino Mio always did best; beautiful mix and match designs of eco-friendly developmental products.”
Lesley continued: “We have taken this starting point but gone one step further, creating an improved technical spec at reduced cost prices. We are now confident this range of reusable nappies and potty training pants are best in class in their market category – and we will be unveiling our new collection to retailers attending the Kind + Jugend Baby and Toddler International Trade Fair in Cologne this September.”
