Leeds-based National Club Golfer has appointed Hannah Holden as its Head of Content, making her the first woman to be promoted to such a position in the brand’s 20-year history as it plans to accelerate digital growth.
Hannah has been with NCG for five years, is not only a talented and knowledgeable content creator, but plays her golf off a handicap of +2.
She will be responsible for creating and delivering a content strategy across NCG’s digital channels, social media, YouTube channel and print magazine that reaches club golfers across the UK.
She will also join the board at Sports Publications, the parent company of NCG, working closely with longstanding owner/managers Tom Irwin and Dan Murphy.
She said: “My generation have grown up in a world of digital media and it’s really clear that we have some fantastic opportunities to drive the brand forward and connect with even more core golfers.”
Tom Irwin said: “Golf has long since been a male dominated sport. Participation remains around 80% male, but female golfers are rising in number. It is one of golf’s enduring appeals that men and women can play together on an equal footing. Hannah’s appointment hopefully supports the view that we are all just golfers, regardless of gender.
“Hannah’s appointment marks a significant milestone as she assumes the role of the first female Head of Content at NCG in two decades. Her wealth of experience, talent and ambition are invaluable assets.
“She has been instrumental in driving our digital content strategy and shaping the evolution of our online media platform and we look forward to seeing where she will take it next.”
