FlexiHeat UK, a West Yorkshire-based heating systems supplier, has partnered with digital agency Digitaleer to expand its online presence amid growing demand for energy-efficient solutions and digital-first sales journeys in the B2B sector.
The move reflects a wider shift across the UK’s industrial and HVAC sectors, where procurement is increasingly driven by online research. Industry analysis reveals that over three-quarters of commercial heating purchases now involve extensive digital research before supplier engagement, a significant increase from just five years ago.
Established in 1992 and previously trading as Kroll UK, FlexiHeat UK serves commercial, industrial, and domestic markets. Its product line includes waste oil heaters, electric heating systems, and condensing oil boilers, with energy efficiency now a core selling point as businesses prioritise cost reduction and sustainability compliance.
The digital upgrade comes as SMEs across the UK face challenges in managing digital marketing due to limited in-house capacity. Recent research from the British Chambers of Commerce indicates that over a third of SMEs struggle with digital presence. At the same time, a growing share is prioritising marketing investment to bridge the gap.
The partnership aims to enhance search visibility and lead generation by showcasing FlexiHeat UK’s energy-efficient technologies, particularly relevant as energy costs remain elevated and sustainability pressure intensifies across supply chains.
