Town centres across York and North Yorkshire are set for targeted regeneration after the first round of funding was awarded through the region’s £10 million Vibrant and Sustainable High Streets Fund.
Launched earlier this year, the initiative aims to revitalise local high streets by supporting projects that boost foot traffic, strengthen community engagement, and enhance long-term economic resilience. The fund is being delivered over four years, with backing from the York and North Yorkshire Combined Authority.
Eighteen projects have secured funding in this initial phase. In Selby, a network of charity shops will lead a reuse and recycling campaign aimed at increasing public engagement and reinforcing the town’s sustainability credentials. The campaign will include education drives, recycling initiatives, and events designed to promote the environmental and economic value of the sector.
York has received support for two projects: the University of York will lead a creative placemaking scheme to reframe the role of Walmgate as a modern high street destination. At the same time, Fabrication Crafts Ltd will explore new approaches to attracting and retaining foot traffic.
In a move to strengthen data-led decision-making, York BID and Harrogate BID have secured funding for a shared Data Intelligence Hub. Harrogate BID also received separate support to carry out a vacant shops audit, identifying opportunities for reuse and revitalisation in the town centre.
The region-wide platform Totally Locally will promote independent markets and businesses, while Tadcaster and Rural CIC will run a similar campaign tailored to local traders. Pickering Town CIC is launching an initiative to support economic growth through greater visibility for independent enterprises.
Scarborough is preparing a pilot campaign to refresh its town centre image and attract new visitors. Meanwhile, Circular Malton and Norton CIC will focus on improving the appeal of the Wheelgate area through local engagement and public realm improvements.
Event-led strategies also feature heavily. A community group in Kirbymoorside has received funding to deliver the Gateway to the Moors Music Festival in August, with the Thirsk and Sowerby Festival receiving similar support to increase visitor numbers and commercial activity in the area.
Applications for phase two of the fund are expected to open in the coming months, with businesses, local authorities, and community organisations encouraged to submit proposals that align with the fund’s goal of creating vibrant, sustainable high streets tailored to local needs.
