Henry Boot secures buyer for Sheffield head office
Series of health wins for strategic brand consultancy
Strategic brand consultancy — The Engine Room — has scooped a series of health briefs, as the 21-year-old firm’s presence in the sector continues to grow.
The Yorkshire-headquartered agency has been re-appointed by medical diagnostics specialist, 2San. Having experienced significant expansion through the sale of Covid tests, the global firm approached The Engine Room, post-pandemic, with a range of new ‘at home’ wellness and female health kits. With a packaging design project already complete to accelerate 2San’s B2B routes to market, The Engine Room has now turned its attention to the launch of a consumer-facing brand.
This adds to the strategic rebrand — including renaming — of NHS healthtech firm, Mizaic (formerly IMMJ Systems). Having already provided electronic document management technology to a number of Trusts nationwide, the business — under the steer of a new CEO and senior leadership team — approached The Engine Room to help consolidate and reposition the brand, as it advances its support to digitise the NHS.
Former client ADL Smartcare — trailblazers in the provision of evidence-based data, research and intelligence on age-related decline — has engaged The Engine Room to rebrand The Lifecurve. The LifeCurve is a simple idea and an app-based toolkit, specially developed to empower people to take better care of their bodies as they approach key markers in their life, and consequently reduce pressure on the NHS as the population ages.
Meanwhile, Leeds GP Confederation — who originally approached The Engine Room to develop its training offer — has undertaken a values-based positioning project. Acknowledging the organisation’s range of services and complex cross-sell potential across 92 different practices, The Engine Room advised the firm to take a step back.
The brief has therefore morphed into a project to redefine its purpose, principles and personality, review its brand architecture, and map its full service offering. By helping GP Confederation visualise its multifaceted structure — a vast comms challenge in itself — the goal is to drive greater advocacy and understanding of the organisation’s work, in turn better supporting the GPs they are here to serve.
The launch of a new online magazine created by surgeons, for surgeons, completes the five-strong project line-up. Surgery International — a digital resource rich with insights, trends and thought leadership articles — represents a new brand that The Engine Room has built from the bottom up, with the potential for it to become a revenue-generating asset with real estate for commercial sponsorships and ad placements, moving forward.
Commenting on the influx of work in the health sector, The Engine Room’s founder and design director Darren Evans said: “We have long been passionate about using brand to drive change when it comes to the health, wellness and social care in society, and our extensive credentials in this complex field — not to mention deep-rooted understanding of global terminology, regulatory landscape and societal challenges — now see us support a growing number of public and private sector brands with important change agendas.
“Innovation is continually bringing new products and services to market, and brand naturally plays its part. But as the needs of the general public — and pressures on the health service — further evolve, it’s also important to redesign processes and propositions too.”
Based in Mirfield, West Yorkshire, the team is no stranger to the health and medtech sectors, having long worked alongside global scalp cooling pioneers Paxman, CareFusion — which went on to be acquired by BD. An additional two projects — yet to be publicly disclosed — are also in the studio’s pipeline.
Yorkshire construction specialist marks 10 years with financial milestones and new office
Yorkshire-based construction specialist, Henley Group, is celebrating its 10-year anniversary with an 85% increase in YOY sales and a brand-new state of the art office in Wakefield to accommodate its expanding team.
The investment in office space and new hires comes as Henley Group also reports a rise in operating profits of 192%. It is on track for circa £12m+ turnover this financial year.
The company has invested significantly in its team within the last 12 months, hiring seven office-based employees and bringing the permanent team number to 23. The brand-new headquarters enables further space for the business to expand, with ten more hires forecasted by mid-2024. Henley Group also employs 80 contracted tradesmen and operatives and is looking to employ 15 more workers in this sector within the next 12 months.
The new two-storey office occupies over 6000 sq ft. The re-location will not only accommodate the growing team, but the area has an excellent talent pool of skilled operatives and managers within the construction sector, which will help to further facilitate expansion plans.
Managing Director, Shaun Henley, founded the business in 2012, beginning his career on site learning the skills of the trade on both small and large scale residential and commercial projects. With finite funding available, Shaun invested the money into setting up his own construction firm, offering bespoke stonemasonry and brickwork services.
Henley Group now comprises a growing portfolio of businesses including Henley Stone Specialists, Henley Stone Restoration and Remedials, Henley Granite and Marble, and Henley Rail Services.
Shaun said: “I’m really proud of how far the company has come in the last ten years since our first project in 2013. It’s a testament to the team that we’ve been able to grow this rapidly, without compromising on our core values, quality and safety.
“It’s been a difficult few years for businesses in most sectors and the construction industry is no exception, impacted by way of job losses, rising costs and key players exiting the market. While it’s been a challenging time, by focusing on uncompromising quality, expanding our service offering and business portfolio and forging key relationships, we’ve been able to buck this trend and we’re excited for what the next decade will bring.”
Speaking about the vision and next steps for the business, Shaun said: “Our next proposition is ‘Project Eagle’, which will be the next stage in establishing an integrated construction group that offers specialist services and products by optimising Henley Group’s current position in specific sub-sectors of the UK construction market.”
Six projects costing £36m will improve water quality in Leeds and Bradford
- New storm water storage at Pudsey Smalewell, Pudsey beginning in October 2023
- Additional storm water storage off Dick Lane, Thornbury, Bradford beginning in January 2024
- New storm water storage at Farnley ring road beginning in January 2024
- Installation of storm water storage at Kent Road, Littlemoor Bottom, Pudsey beginning in February 2024
- Installation of storm water storage at Dale Farm, Drighlington beginning in February 2024
- The creation of a 4.7-hectare integrated constructed wetland at a disused Yorkshire Water site previously earmarked for housing at Hough Side, Pudsey beginning in July 2024