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Axiologik bolsters leadership team with hat-trick of hires
Leeds-headquartered digital transformation specialist Axiologik has made a trio of senior hires as the business pursues further growth.
Finance director Ross MacGregor is the first addition to the leadership team. While new to the tech sector, he joins Axiologik with almost a decade of experience in CFO and FD roles within fast-growth businesses across Yorkshire. A Yorkshire Finance Leaders award winner, his background spans supply chain, retail, construction, and manufacturing industries, to name a few, with his most recent role being to support an ambitious start-up in Australia.
Newly-appointed head of people Sarah Bright is another critical hire, as Axiologikâs total headcount now tops 110 colleagues nationwide. Sarahâs impressive CV spans almost 25 years in a variety of HR roles â including a 13 year stretch at renowned brand, Hallmark. More familiar with the tech sector in recent years, this piqued her interest when this fresh position became available at Axiologik.
Commercial director Rob Smith completes the line-up. A Yorkshireman who has lived in London for 30 years, his background spans a range of senior positions. His maths degree took him into technical roles, first into a systems developer role for Kodak, and later to European Engineering Director for Sila Communications â a Reutersâ company.
Since then, his career has seen him become increasingly commercial, including MD of the pioneering agile consultancy IndigoBlue, which he led from inception through growth and subsequent sale. He has remained immersed in the strategic technology space, and has now returned to work alongside familiar and highly-respected faces at Axiologik.
Commenting on joining the team, Rob said: âAxiologikâs reputation for delivering significant transformational change projects, is now well established â particularly in the North. As our capabilities continue to improve with growth in the team, this is the perfect time to position the business as a strategic change enabler, nationally, whether weâre helping a private or public sector client create impact, build resilience, or drive value.â
Sarah added: âThis is a fantastic time to join our business. Axiologik has quickly earned its stripes as a disruptive founder-led brand that is really starting to be recognised across a range of industries.
“With an ambitious growth trajectory â and passionate about the employee experience â the board has empowered me to quickly evaluate our people strategies, ask questions, gain insights, identify opportunities, and lead on the delivery of our future plan â a fulfilling challenge where I know I can add value to colleagues and associates.â
Ben Davison, Axiolgikâs director, concluded: âWelcoming Ross, Sarah and Rob to the team, is a signal of the calibre of people within our business and continued growth. We are being increasingly invited to partner with some of the countryâs most well-known organisations as they embark upon mission critical projects, and with such an exciting growth trajectory, the strength in our leadership team is key.â
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Barnsley sensory slime sensation sets sights on international expansion
A self-confessed accidental entrepreneur, who became one of the UKâs leading manufacturers of colourful sensory putty, has secured a match-funded grant from the South Yorkshire Business Productivity Programme to help her unique business target future growth in international markets.
Ruby Sheldon launched her Carlton-based business Slime Party UK in 2018. Inspired by her daughter, who wanted to celebrate her birthday by inviting her friends to make slime together, Ruby decided to take matters into her own hands and began developing her slime making workshops.
The party proved to be an instant hit, and Ruby started receiving requests from other parents to host similar events. Sensing a small business opportunity Ruby decided to advertise her unique slime parties on a social media platform.
Within just a month, Ruby had secured party bookings for a full 12 months. As she began experimenting with new ways of making colourful, scented and sensory slime, she started selling her products online. When the Covid-19 pandemic forced Ruby to suspend her slime parties, she spent time developing her own unique compound, a sensory putty with a butter-slime texture designed to be thick and easy to hold, but also the perfect texture for stretching, squashing and encouraging sensory play.
Her unique products quickly caught the eye of national retailer Toymaster, and today Slime Party UK produces over 4,000 tubs of Rubyâs unique sensory putty each week. With demand for her services growing quickly, Ruby expanded her business, combining a manufacturing facility and colourful shop in Barnsley which opened its doors earlier this year.
With plans to expand her business internationally, Ruby knew that she needed to re-think the way her sensory putties were manufactured, enabling her to increase production to meet future demands and she decided to contact Enterprising Barnsley for help.
Working with key account manager Paul Johnson, Ruby secured funds through the South Yorkshire Business Productivity Programme, a match funded ERDF grant scheme, to enable her to automate her packaging processes. The funds helped Slime Party UK to invest in a labelling machine, allowing labels to be added to her pots of sensory putty automatically, rather than relying upon members of staff physically labelling her products.
The machinery helped to free up the time of two of her 13-strong workforce, enabling production capacity to increase, and since installing the new equipment, Slime Party UK has started to forge an international distribution network and even exhibited at trade shows in North America. The additional capacity created within the business has also enabled Ruby and her team to start developing a new range of sensory putties, and the company is also planning to release a range of gift sets in the near future.
Ruby Sheldon, Managing Director, Slime Party UK, said:Â âWhen my daughter started getting interested in slime, I thought it would be a fairly short-lived fad, but I was genuinely amazed by the reactions my parties received and just how much they were in demand. As I delved more into the science behind slime, I began to realise the importance of sensory play in childhood development.
“During the Covid-19 pandemic, we were unable to host the regular parties that I had built my business around and so I began developing my own sensory putties. We launched them in 2021 and since that time the business has gone from strength to strength. Weâre planning to expand internationally later this year, but our products were already in high demand, so I wanted to explore ways of improving the way our manufacturing processes.
“From my very early days of trading, Iâve worked closely with the Enterprising Barnsley team: initially, through the Launchpad business support programme, which helped me to understand how to run a business, and they have also provided help and assistance as the business has grown and evolved.
“One of the barriers we faced was the way each tub of slime was packaged. I knew that automating part of the production process could help, but the costs of purchasing the machinery were inhibitive. Paul suggested that I should apply to the Business Productivity Programme, and since securing the funds, it has helped to transform the business. Iâve really enjoyed working with Paul and heâs been very supportive of our plans and he always goes the extra mile when it comes to helping us.”
Paul Johnson, key account manager, Enterprising Barnsley, said:Â âAlthough there are very few businesses out there who specialise in making sensory putties, like many businesses working in the manufacturing sector, Slime Party UK realised that to increase production, additional investment was required.
“Ruby realised that employing two members of staff to stick labels on her completed products was causing something of a bottleneck in her production line and realised that if the process was automated, her workforce could be used more effectively.
“Ruby has worked closely with Enterprising Barnsley since she first began developing her ideas, and itâs great to see how the business has grown and evolved over the past five years.
“The Business Productivity Grant scheme was developed to help businesses across South Yorkshire to overcome barriers to growth, and for Slime Party UK this meant being able to free up staff, which will help the business to increase its current production levels. Through the distribution network Ruby has forged, children across the world are enjoying Slime Partyâs unique products, and I am looking forward to seeing how the business will develop in the future.â