Challenging times for business – but help is at hand

Is your business struggling with the effects of Brexit or Covid-19? If so, help is at hand from the East Midlands Building Business Resilience Programme. The three Growth Hubs covering Greater Lincolnshire and Rutland, Leicestershire, Derbyshire and Nottinghamshire have joined forces to offer a comprehensive package of tools, information, workshops, support and guidance. The aim is to help businesses to navigate these challenging economic times and become more resilient. The support is offered across three projects: EU Exit, Planning for Business Recovery (RESTART), and Coronavirus. The EU Exit programme aims to help East Midlands businesses to deal with any challenges that result from Brexit and to capitalise upon opportunities that may result. The project offers up to 24 hours of briefings, seminars, workshops, networking and one-to-one support. The RESTART project is a package of one-to-one business recovery and webinar and workshop support for businesses across the East Midlands focused on four areas: impact, support, recovery and plan. The support is open to all businesses across the East Midlands that may have had to scale back or cease trading during the Covid-19 pandemic but are now looking to embark on business recovery. The Covid-19 support project offers advice and guidance on specific pandemic support initiatives. The East Midlands Building Business Resilience Programme is fully funded at no cost and is available to businesses of all sizes located in Greater Lincolnshire and Rutland, Derby, Derbyshire, Nottingham, Nottinghamshire, Leicester and Leicestershire. To find out more visit https://business-resilience.uk/ One businesswoman who took advantage of the free support was Claire Ransom from Nottinghamshire, who runs the plant subscription service Lazy Flora. The company was growing rapidly but the UK’s exit from the EU was a major headache, and Claire needed urgent advice and support. “Our advisor was Andrea Collins, who gave us all the information we needed on how to get plants in and out of the UK. We were so lucky – she was just amazing! You’re never sure with these free consultations what you’re going to get out of it, but Andrea instantly got into the detail of our business and offered helpful solutions immediately. “And all this really high-quality advice was completely free. Andrea probably gave us four or five hours of free consultation, including several one-to-one sessions over Zoom as this was during lockdown. She wrote lengthy emails and summaries which were completely tailored to our business and not just off the shelf. “We don’t need her help so much now but we’re still in touch with Andrea, and if we needed her advice I wouldn’t hesitate to get in contact with her. Without her help we would have floundered and I’d definitely recommend her to anyone else who’s looking for help with international trade.” Another business that benefited from the free service was Cast Iron Welding Services in Coalville, Leicestershire. Marie Palmer said: “Andrea really did understand the business and was able to provide us with all the relevant advice regarding obtaining a European VAT number and dealing with the new VAT situation. “Andrea and her colleagues worked really hard to try to tell us what the situation would be after 1st January, but there were still a lot of unknowns at that time. “I’d definitely recommend the service. It took up quite a lot of our time but it was worth it. We were a business that was already trading internationally, so you’d like to think we were well placed to deal with Brexit, but we still needed support.” Read more case studies here: https://business-resilience.uk/project/eu-exit-building-business-resilience/#successstories

Kinrise embarks on transformation of prize Leeds buildings

Property company Kinrise is embarking on a comprehensive refurbishment programme of its latest high-profile acquisition in Leeds, Trevelyan Square. Kinrise has bought the freehold, 3.5 acre site in the heart of the city in a multi-million pound deal. The creative office specialist will refurbish 1 Trevelyan Square, a seven-storey 53,688 sq ft building, and upgrade Ambler House, with 19,890 sq ft of office space behind a Grade II listed façade. The Leeds office of property consultancy Knight Frank advised Kinrise on the freehold purchase of the site from a private investor. The refurbishment will create much-needed Grade A office space for Leeds. George Aberdeen, co-founder of Kinrise, said: “We are delighted to announce the comprehensive refurbishment of these properties, following on from the transformation of nearby 34 Boar Lane into a leading workspace with three restaurants. “We are committed to upgrading and enhancing 3.5 acres of Leeds city centre, including the public space at Trevelyan Square for everyone to enjoy. Visitors and tenants will also benefit from the site’s mature trees and greenery, quite rare and much needed in Leeds city centre. “The success of 34 Boar Lane has encouraged us to expand our footprint in Leeds, one of the most dynamic and commercially successful cities in the whole of the UK. Once the transformation of Trevelyan Square is complete, we are very confident of attracting more first-class occupiers to the city.” Graham Foxton, a partner with Knight Frank, who handled this high-profile deal, said: “We are delighted to have acted on this very important acquisition, which will be of significant benefit to the city of Leeds. 1-3 Trevelyan Square is a large and important piece of the city centre and our clients’ ambitions are clear. Kinrise has already transformed 34 Boar Lane into one of the most exciting workplaces in the city and we can expect more of the same at Trevelyan Square.” Eamon Fox, partner and head of office agency with Knight Frank in Leeds, who will be marketing the offices, added: “This investment by Kinrise is a huge boost to the Leeds office market, which is now entering a most exciting phase with more Grade A office space emerging at last. These magnificent buildings are bound to prove popular with new occupiers. “Our future offices must break the mould of the past two decades. If organisations want to attract the best and keep their workforce, they need to create spaces that their staff will want to work in. Kinrise is leading the way in Leeds. “The newest generation of workers expect their office to be an inspiring and enjoyable place to work. Historically the preserve of technology and media firms, the new ideal office building combines flexible floorplates with collaborative spaces and individual work areas, as well as providing amenities that encourage people to think of work as an extension of home. This is what 1-3 Trevelyan Square is going to offer.”

Investor confidence in financial services increases across Yorkshire and the Humber

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EY’s latest UK attractiveness survey shows that inward investment into financial services in the North of England varies significantly across the region. In Yorkshire and the Humber, the number of global financial services investors planning to establish or extend operations within the region in 2022 has risen, increasing from 4% in spring 2021 to 5.1% in the latest survey, carried out in November 2021. This follows the UK-wide trend, which suggests planned investment into financial services rose significantly over the course of 2021, increasing from 50% in April 2021 and picking up considerably on the low of 11% recorded in 2019 before the onset of the pandemic. Looking at the UK as a whole, almost 90% of global financial services investors surveyed said they plan to establish or expand operations in the UK in 2022, representing the highest level of confidence since EY started attractiveness analysis. In contrast to this, the North East and the North West have both seen a decline in global investor sentiment towards establishing or expanding financial services operations. According to the survey, in the North East, sentiment has fallen from 6% to 2.4%, and in the North West it has fallen from 8% to 0%. Financial services firms constantly review their operating models and strategies, but the COVID-19 pandemic has forced a wholesale reassessment of virtually every aspect of a company’s business, including its investment plans. Forty-one per cent of global financial services firms surveyed in November 2021 said that the pandemic has meant they are planning to increase their investment in the UK, with 8% planning a substantial increase. This is markedly higher than in the spring of 2021 when only 6% said they were planning on raising their UK investment level. In addition, 90% of global financial services investors now think the UK will retain the same level of attractiveness or improve over the next three years, up from 75% in spring 2021 and 50% in spring 2020. Steve Robb, North Financial Services Managing Partner at EY, says: “It’s encouraging that an increased proportion of global financial services firms are currently looking to grow their business in Yorkshire and the Humber. This is testament to the growth of financial services in the region and its position as a leading UK centre for banking. “Although it is disappointing to see the North East and North West lose financial services investor confidence, over recent years both regions have materially developed their digital infrastructure and connectivity to support such investment. This is the foundation from which they will grow their attractiveness. As the North continues to recover from the pandemic, the expectation is that inward financial services investment will once again pick up.” ESG a priority for investors, with large majority saying the UK offers the right environment More than half (59%) of global financial services firms surveyed by EY said ESG was either the top priority or within the top three priorities of their board’s investment strategy, and only 3% claimed ESG was not on their priority list at all. Furthermore, 87% of respondents said the UK offers the right environment for ESG investment. A country’s success in addressing the pandemic is key for investors deciding where to invest Over half (54%) of global financial services firms surveyed said a country’s success in addressing the pandemic is currently the most important factor influencing investment location. Other key priorities for investors are the safety and security measures put in place to prevent a future major crisis, whether that be a health, environmental or cyber crisis, (38%) and the liquidity of capital markets and availability of capital (33%). Investors also want to see the UK government prioritise ‘levelling up’ Confidence in London as the chief location for new financial services investment into the UK remains, with 54% of global firms surveyed citing the capital as the most attractive UK region in which to establish or expand financial services operations – up from 31% in the spring of 2021. Scotland, perceived as the second most attractive region for financial services investment alongside the East of England, was down slightly with 13%, a decline from 15% in spring last year. When looking at what the UK government needs to do to further improve the UK’s attractiveness, global financial services investors suggest prioritising geographic rebalancing of the UK economy by ‘levelling up’ (54%). This is followed by improving the skills levels of the UK workforce (28%), reducing corporate taxation levels (21%) and allocating investment that will accelerate the UK’s move towards reaching Net Zero (18%). When considering investing regionally, outside of the capital, investors are looking for improvements in the strength of business networks (64%), better access to regional grants and incentives for investment/ R&D (46%) and more availability of business partners and suppliers (41%). The digital economy remains an important driver of UK growth post-pandemic Given the changes brought about by COVID-19, and the almost overnight move to remote working at the beginning of the pandemic, it is unsurprising that inward investors think the digital economy remains a key driver of UK growth. However, for FS investors, it has slipped from the top spot in April 2021 (cited by 54% of investors) to second place, cited by 51% of respondents in November 2021. Business / professional services is now seen as the primary growth driver, cited by 54% of investors, with financial services remaining in third place, cited by 41%. Steve Robb concludes: “The UK has been the top European location – and London unsurprisingly the top European city – for foreign direct investment for over twenty years. As the levelling up agenda ramps up, the UK’s regional hubs should increasingly support the deeply-established City of London, and start to benefit more from inward investment. “While confidence levels have fluctuated in the North, this latest investor sentiment survey shows that amid economic downturn and recovery, investors are reassured by the maturity and stability of the UK market. “In order for the UK market – with the North a key player – to continue its upward trajectory and further extend its attractiveness, it needs to continue broadening its service offerings around ESG, driving progress towards Net Zero, improving the skills levels of the UK workforce and demonstrate progress in the ‘levelling up’ agenda, so that more regions in the country benefit from what could be a boom in foreign investment and growth opportunities.”

Panmure Gordon opens new north of England office in Leeds

UK investment bank commits to strong regional presence Panmure Gordon has opened a new office in Leeds to provide investment banking services to high-growth potential companies and institutional clients across the North of England. The UK investment bank has appointed managing director Simon J French as head of office. He will be supported by newly appointed senior advisor Stuart Watson, formerly a managing partner at accountancy firm EY and head of its Entrepreneur of the Year programme in the UK. The new office is at Northspring | Park Row, a prime address in central Leeds. Panmure Gordon delivers a full range of investment banking services including corporate advisory, mergers and acquisitions, initial public offerings, private capital solutions, research, sales and marketing, investment funds and market making. It is led by chief executive Rich Ricci, former CEO of Barclays corporate and investment bank, and owned by Atlas Merchant Capital, the specialist investor founded by Bob Diamond, former CEO of Barclays. Non-executive directors include James Lambert, the award-winning Yorkshire entrepreneur. Panmure Gordon specialises in helping fast-growing corporate and institutional clients to achieve their ambitions. Recent activities include acting as joint broker and book-runner on Urban Logistics REIT plc’s £250m share issue; nominated advisor, joint broker and book-runner on sustainable fuels technology company Velocys plc’s £25m placing; nomad and joint book-runner on the £350m IPO of Life Science REIT plc; nomad, broker and sole book-runner on the £30m IPO of Marks Electrical Group and nomad and sole broker on the £9m IPO of clean power tech firm Libertine. Simon J French, head of office and managing director, private capital solutions, (investment banking division) said: “We have opened our new office in the North of England because we want to be close to our clients and we believe in building strong, long-term relationships at a local level. There is huge appetite for growth capital and with our expertise, experience and networks in the public and private markets, we are extremely well placed to provide market-leading investment banking services to high-growth potential companies and institutional clients across the North of England.” Rich Ricci, chief executive, said: “Panmure Gordon fully understands the power of having a regional presence and is committed to all corners of the wider northern region from our new base in Leeds. We are bullish about the North of England and its many entrepreneurs and enterprises and we look forward to supporting the success of companies and clients of all shapes and sizes with our extensive advisory and capital-raising capabilities. “We are delighted to welcome Stuart Watson to our investment bank. As one of the region’s most trusted advisors, he has an outstanding track record in helping mid-market listed, private equity-backed and private companies to achieve their growth ambitions.” Panmure Gordon has invested significantly in expanding its services under its new senior management team and committed long-term shareholders. It employs 25 research analysts covering 270 companies and trusts with sector expertise in consumer and leisure, financial services, healthcare, digital, media and technology, real estate, support services, new energy and clean tech, investment funds and natural resources. Northspring | Park Row in Leeds has been fully refurbished to provide premium workspace alongside luxury amenities, including business lounge, fitness suite and roof terrace, and will launch this spring.  

RAW announce appointment of Tim Eggar as Non-Executive Chairman

RAW Charging, a rapidly growing provider of electric vehicle charging solutions and infrastructure for the UK’s net zero future, is pleased to announce the appointment of Tim Eggar as a non-executive Chairman, effective immediately. Tim is a highly respected non-executive Chair and Board Director, with a wealth of experience across the energy sector. He was a government minister for 11 years and Energy Minister between 1992 and 1996. Tim was appointed as Chairman of the Oil and Gas Authority in March 2019, a role he still holds. After leaving Parliament, Tim became chairman of Agip UK and M. W. Kellogg Limited. In 1998, he was appointed as CEO of Monument Oil and Gas until its acquisition by Lasmo. From 2000 to 2004 he headed up ABN AMRO’s Energy Corporate finance worldwide business. Tim sits on the strategic advisory board of Braemar Energy Ventures, an early investor in ChargePoint. From 2004 he held a number of roles including chairman of Harrison Lovegrove & Co, Indago Petroleum, 3legs Resources and, most recently, chairman of Cape plc and MyCelx Technologies Corp. Tim joins RAW Charging following the recent appointment of David Richards CBE as a non-executive Director. The Company continues to deliver on its ambition of providing an extensive network of reliable, convenient EV charging infrastructure across the UK and supporting the UK Government’s transition away from diesel and petrol cars. 2021 was a year of rapid growth for RAW as it delivered on its strategy of helping asset owners with their EV charging requirements. The Company has recently won a number of major contracts with blue chip customers such as Greene King, for whom RAW is installing chargers across 800 pubs and hotels; McArthurGlen, where RAW is installing EV chargers at designer outlets across the UK and Europe; and Aviva Investors, for whom RAW is providing EV charging at 60 commercial property sites. RAW has also recently acquired Franklin EV Limited, adding 128 EV charging points and a further 370 managed chargers to the RAW asset base. This growth positions RAW well for 2022 when it will continue to provide asset owners with EV charging solutions ahead of the 2030 deadline in the UK. Bruce Galliford, CEO, RAW Charging, said: “We are delighted to have Tim joining the Board of RAW Charging. Tim has a wealth of experience in the energy sector that the Company can draw upon as it delivers on its EV installation strategy. We look forward to the next year as we continue to grow RAW Charging and provide UK and European asset owners with EV charging solutions to enable the energy transition.” Tim Eggar, Non-Executive Chairman, RAW Charging, said: “RAW Charging is a hugely exciting business and I am pleased to be joining the team. The shift to EV is a major structural change in the energy market and I look forward to lending my experience to the team as we navigate this extremely important period for UK infrastructure. I am confident that RAW Charging will continue on its rapid growth trajectory.”

Bucking the trend in a difficult year for the commercial interiors industry

Chameleon Business Interiors – a Hull-based interior design, fit-out and furnishing business, specialising in commercial buildings – has been operating internationally for over 20 years. The interior design and fit-out industry has experienced a lot of challenges during this time, but none more so than in the last two years. As the sector continues to negotiate supply chain challenges, inflated material costs and a national labour shortage, Shaun Watts – chairman of Chameleon – shares his reflections from the last 12 months, makes his predictions for the year ahead, and offers insight into the plans to secure continued growth. It has certainly been a challenging time for our industry, and it’s incredibly sad to see firms in our sector close their doors recently. No one knew what to expect as we entered 2021. If you believed everything you heard at the time, you’d think that the office working model was dead and that we’d all be working from home permanently. Indeed, 2021 saw a slow-down in our Canadian business, despite delivering several projects successfully due to our strong management based in Toronto. But, overall, I’m very grateful and humbled that we have bucked the trend, starting 2021 on the back of the growth and success of 2020. We secured a number of large and complex contracts early on, with clients that took a long-term view to workspaces: they wanted to think creatively, design spaces their employees wanted to return to, and prioritise collaborative and safe working.   As a result, sales have increased significantly and we have our innovative and hard-working team to thank for that. I also saw clients’ confidence in us grow because we’ve continued to invest and recruit. But I do recognise that we represent a small proportion of companies that emerged from 2021 in a strong position. 2022: industry predictions As we look ahead to 2022, I believe that: · Sustainability will continue to influence everything we do. Carbon neutral buildings will become more important to occupiers and we’re even seeing projects that are aiming to be carbon negative. It’s a phenomenal purchasing mindset shift. · Employee wellbeing is absolutely front-of-mind; the pandemic has focused everyone on this and they’re now investing significantly in their workspaces. It should be about putting people first and really considering how existing spaces can be maximised for the people that use it. · Safe yet sociable hubs that enable collaborative working is essential for the return to office-based working. The workplace has changed forever and we have seen this new model work well in 2021. · Reducing the office footprint is not the right approach – you can’t expect employees to live their whole career in their bedroom. There’s limited personal development opportunities with this model and it’s short-termism, in my view. · British manufacturing has an opportunity to really thrive – with all of the delays and inflated costs we’re experiencing importing materials and furniture into the UK, now is the time for British manufacturing to make its mark.   2022: industry challenges In terms of challenges this year, I predict we’ll be looking at: · The skills gap presenting us with ongoing difficulties – recruitment across the sector has been very difficult and there isn’t a large talent pool out there. To combat this, we need to be offering more opportunities to those entering the industry and enabling them to develop long-lasting and fulfilling careers not just ‘jobs’. · Cost continuing to impact our sustainability goals – unfortunately, doing the right thing comes at a price. If we’re ever going to move the needle, we need to find some way to appease both clients’ budgets and the sustainability agenda. · Motivating staff after a very busy few years becoming a bigger challenge – this is a challenge faced by businesses all over the world. The last two years have been stressful and we’ve all been working very hard. So this year will be the ‘Year of Fun’ for the team at Chameleon to give the team the opportunity to bond and have fun together again. It’s been well overdue! Chameleon’s 2022 The year has begun well, with a number of prestigious projects already on site across country that we’re all very excited about and new projects in design stage. With the addition of new talent and expertise to the business, we anticipate the size and complexity of our projects continuing to grow. Acquisition will be part of our growth strategy in 2022, and I am actively looking for the right opportunity. We have some ambitious targets to meet that will stretch us all but we are up for the challenge. The infrastructure and talent we now have in place gives us the strength and depth to support our growth ambitions over the coming yea

“Black swan” event of Covid has revolutionised the way in which the traditional office is viewed – Knight Frank

The “black swan” event of Covid has revolutionised the way in which the traditional office is viewed, according to a brand-new report by property consultancy Knight Frank, which has Yorkshire offices in Leeds, Sheffield and Harrogate. The UK Cities report expands on Knight Frank’s recent (Y)OUR SPACE report, suggesting that the past 20 pandemic-dominated months have led to occupiers radically rethinking what they want – and need – from a modern office. In this report Dr Lee Elliott, partner and Knight Frank’s global head of occupier research, explains that occupiers are now repurposing their offices in key ways. He says: “The virus has led individuals and companies to question their purpose. In so doing, some of the mainstays and orthodoxies of pre-pandemic life are undergoing a fundamental re-evaluation. “Whether it is the structure of the working week or day, the balance between work and personal life, the effect of our working lives on our mental and physical health, the sustainability of commuting, or the office as the central place of work, all are in the analytical spotlight.” But Dr Elliott is adamant that this fundamental re-evaluation will not lead to the death of the office. “The hyperbole and sensationalism of the mainstream press, who conflated a relatively short-period of enforced working from home with the long-term death of the office, increasingly appears wide of the mark. “While occupiers have naturally been slower to make real estate decisions, few have taken the knife to their occupied portfolios with anywhere near the ferocity feared in the early months of the crisis. “Instead there has been a flight to quality across all UK cities, as occupiers seek office space that is both attractive to staff and compelling relative to alternative work settings, such as home. The office increasingly needs to provide its occupants with more than they can obtain elsewhere. “So the flight to quality is synonymous with a flight to amenity rich buildings particularly related to health and personal wellbeing. Whilst a single office building cannot feasibly provide all such amenities, they can be delivered within a managed estate or within the boundaries of a micro-market. “It is significant that occupiers have recognised that the simplistic reduction of quantum of space is not effective and can actually create environments and experiences that are sub-optimal for staff and their productivity. It appears the approach is instead focused around maximising the return on investment an occupier makes when taking a lease. “This supports the provision of a more compelling and attractive office, but also requires the space to be more intensely and more consistently utilised. Consequently, occupiers are reconfiguring office space towards:
  • A more compelling environment AND experience
  • A more heavily utilised and productive space
  • Placing greater emphasis on collaborative rather than private work-spaces.”
Looking specifically at the Leeds office market, Knight Frank partner and head of office agency, Eamon Fox, added: “The death of the office in Leeds is a myth. The market has proved incredibly resilient in the midst of the pandemic and I am looking forward to 2022 with genuine optimism. “Headline rents are currently £34 per sq ft and, all being well, I can see them hitting £36 per sq ft by the last quarter of next year, given the high standard of some of the new office space which is coming on to the market. There is a flight to quality, which has accelerated during the past 12 months, as occupiers look for space in which employees feel comfortable and safe. “The long-awaited arrival of Channel 4 in Leeds has proved to be a tremendous boost to the city, underlining its potential. The knock-on effect is already being felt with Leeds becoming a magnet for bright young tech, media and creative companies, with state-of-the-art buildings such as Platform, 1 City Square, 34 Boar Lane and Concordia Works welcoming some of the best in class. The education and academic sector will also have an increasingly strong presence in the city centre, with students moving in from the universities for vocational reasons. “2022 promises so much. MRP’s City Square House, next to the station, is going to be another game-changer, with 83,000 sq ft already pre-let to leading global law firm DLA Piper, but there is still another 55,000 sq ft of Grade A brand-new office space available. Meanwhile prestigious developments by Bruntwood, Boultbee Brooks, Kinrise, CEG and Opus North will underline Leeds’s burgeoning reputation as the most progressive city in the north of England. “2022 will be the year of the true pre-let. There are a number already in the making and there will be some wonderful news to share very soon.”

Offering international advertising services: what agencies need to consider when scaling up

Businesses that successfully provide a national service are to be respected. Their hard work and dedication paid off, and they are likely running a series of smooth processes. However, once they set their sights on providing an international service, things can soon change. Advertising firms, in particular, can’t hope to simply take their existing processes and transfer them seamlessly overseas. While there is much talk surrounding ‘global Britain’, success in one country doesn’t always guarantee the same in another. There are differences to account for and preparations to be made. What do you need to consider when scaling up your advertising agency to an international level? Find out after the jump.   Time Zone Differences Working with other businesses overseas can be a jarring process. Time zone discrepancies risk putting you out of synch with them, leading to a dysfunctional working relationship. There are ways to overcome this problem. You could:
  • Outsource your advertising services to the client’s home turf – It may only be worth attempting this if the client is an important source of revenue or if you serve multiple clients in the same country.
  • Introduce 24-hour workdays – A night crew may be able to handle client relations after you have turned in for the evening.
  • Note time changes – While the UK and other countries occasionally put the clocks back, nations like Japan and China don’t. The rules may be subject to change here too, so it’s worth doing some research to see how things alternate and where.
  • Set the rules early – Once you and your client understand one another’s time zone differences, you can then schedule a recurring meeting time to be certain of another’s availability. Try to meet their needs and work with them during their most suitable time.
Though advertising often uses colourful language and embellishments, communication with your international clients must be clear, concise, and completely honest. If things are muddled here, time zone differences can dismantle everything, so a mutual understanding is key before any work occurs.   Language Requirements Communication is the driving force of advertising. If your message gets lost in translation in any way, then no traction with customers and clients will be made. It’s not enough to only use another language, either. Much more needs to be done. The warmth and character of your services need to be conveyed perfectly across multiple platforms. Though the ethos of your business needs to remain intact, the way you display it to the world may need to be subtly adapted. Fortunately, marketing translation services can recreate your desired emotional impact for your advertising cross-culturally. They can help you best understand how to target an international audience, paying attention to the nuances of cultural awareness and consumer needs. It all helps your agency to advertise with greater precision.   SEO Changes Language plays an important role in digital advertising. This is especially true when it comes to keywords in search engine optimisation. It won’t surprise you that different countries have other varying interests. Many of them will be unknown to you, so it’s worth researching what your international audience frequently talks about. Advertising becomes somewhat simpler once you understand what topics they are intrigued by. URL structures and tags may also need to be adapted. You should also conduct market and competitor research in the country you’re hoping to appeal to and see how they optimise their content for their audience. Digital tools such as Google Analytics may help you analyse where your advertising generates the most interest internationally too. After that, you can refine your approach further and opt to channel more resources into the most promising overseas markets. Ultimately, SEO should be your guiding force as you scale up your advertising agency.   Brexit Rules Brexit affected every aspect of the UK’s international relations. Therefore, it will be hard to proceed with upscaling your business without being influenced by these developments in some way. There is now a path forward for all parties involved, but that doesn’t necessarily mean there’s nothing left to account for here. Rules around data protection and visa rules have changed, as well as taxes and tariffs on goods and trade. All of these factors can influence how and what you advertise overseas. More sensitivity may be required when dealing with EU clients too. While most of the tensions have surfaced between politicians during this turbulent period, your business relations need to be proof of that. Optimum customer and client service must be delivered, and robust B2B dynamics must be established. You must be positive and proactive within the confines of Brexit rules at all times, irrespective of your personal politics.   Conclusion You must be open to evolving your advertising agency if you hope to appeal to an international audience. After all, it is unlikely you will be able to replicate any success you experienced on your home turf elsewhere. There are differences in time, culture, language and politics that must be accounted for, so embrace their changes and adapt your agency over time.

Andrew Jackson Solicitors LLP welcomes two more solicitors

Andrew Jackson Solicitors LLP is delighted to welcome two more team members to their growing private client team. With several years’ experience working in the family sector, Lucy Walther will assist the team across a wealth of family matters, particularly on cases concerning divorce, children and family finances. Charlene Merry – who also brings many years’ private client experience to her new role – will assist the clients across a wealth of personal legal matters including the preparation of wills, care fee planning, inheritance tax, and the preparation and registration of Lasting Powers of Attorney. Charlene will also assist with probate and estate administration. Richard Hoare, partner and head of private client services, said: “Demand for our private client services remains exceptionally high and I know that both Lucy and Charlene share the firm’s commitment to providing clients with high quality legal advice – something which is consistently recognised in our client feedback. “I warmly welcome Lucy and Charlene to the team, and I am confident that they will each make a significant and valued contribution as we continue to provide our clients with a tailored, personal service with trusted expertise.” In the 2022 editions of the Legal 500 and Chambers and Partners, the leading industry guides to law firms, Andrew Jackson remains highly ranked for its private client services.  

David Cutter to step down from Group Chief Executive role at the AGM

Skipton (“the Society”) today announces that, after almost 30 years with the business, 13 of which as Group Chief Executive, David Cutter and the Board have agreed that he will step down from his role with effect from the Society’s AGM in April 2022.

This follows a period of considerable progress for the Society, with an expected strong financial performance in 2021, a year which was also marked by the successful acquisition of Countrywide plc by Connells Ltd, creating the UK’s largest estate agency network. The Board is, therefore, initiating a process to appoint a high calibre successor with the requisite blend of experience and expertise to lead the Society into the future as it builds on its strong financial position, diversified business model and compelling customer proposition to continue to deliver for its members. Robert East, Chair of Skipton, said: “David has made an outstanding contribution as Group Chief Executive for the last 13 years and during his 28 year career with the Society. He has led the Society out of the challenges of the global financial crisis, through Covid and the transformative acquisition of Countrywide Plc by Connells to the robust financial health we enjoy today.” “The growth in membership, savings balances and mortgage lending through David’s tenure show his focus and dedication to serving and delivering for our members.” David Cutter, Skipton Group Chief Executive, said: “It has been a privilege to lead Skipton and I am extremely proud of all that we have achieved. After almost 30 years with the Society, and over 22 years on the Board, having completed the acquisition of Countrywide and with an expected strong financial performance in 2021 against the backdrop of the pandemic, the Board and I have agreed that I will step down from my role at the AGM.” “In the meantime, it’s business as usual as the Society continues to help more people have a home, help people save for their life ahead, and support long term financial wellbeing.”