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The move — which follows almost eight years of the two Yorkshire firms working in close collaboration on a number of client projects — marks The Bigger Boat’s ambitions to expand its service portfolio for clients in the UK and beyond.
While the brands will continue to exist as individual entities in their own right, the deal means that the business duo now employs a total of 40 marketing professionals — looking after in excess of 70 retained clients — with a combined turnover of more than £2m.
Founder and former Managing Director Katie Mallinson will remain with Scriba in the position of director of communications — concentrating on the delivery of more complex client projects — while The Bigger Boat’s founders Andy McCaul, Doug Main, and Lee Boothroyd, will become owner directors of the company, supported by a leadership team which spans both firms.
Scriba — which marked its 10th anniversary this month having supported more than 200 clients during that time — has experienced significant growth over the past three years. The consultancy currently stands at number 22 in Prolific North’s Top 50 PR Agencies, and secured position 17 in the round-up of fastest growing PR agencies in the North, last year.
Meanwhile, The Bigger Boat is an award-winning, 25-strong digital marketing, brand and website specialist, which seeks to particularly expand the SEO and content marketing arms of its business, as it continually bolsters its integrated offering.
Andy McCaul, Managing Director of The Bigger Boat, said: “We pride ourselves on our ability to understand our clients’ organisations inside out, so we become an extension of their own teams. And our focus is on driving tangible results — we generate leads, increase sales and, ultimately, fuel growth to enhance their bottom lines.
“You could apply almost the exact same description to Scriba — an agency whose entire existence focuses on crafting words that make an impact — which is why the move makes perfect sense. Combining our in-house marketing expertise with Scriba’s wealth of experience and talent in the comms sphere, creates a suite of complementary services and the opportunity to deliver even more value for each of our expanding rosters of customers.”
Scriba’s founder Katie Mallinson added: “Our story began on the toss of a coin — a leap of faith to prove that PR could be done differently. I believed I’d found a gap in the market helping technical firms with complex stories, but never could I have imagined it would grow to have the reputation — and team — I am so proud of today.
“Running a business — especially this one — is incredibly fulfilling and a huge privilege. The journey has not always been an easy one, but throughout it all, whatever Scriba’s size along the way, deep-rooted values and strong partnerships have seen us through, almost without us skipping a beat. It’s time, now, for someone else to take the reins.
“While I have loved being a Managing Director, I miss my craft. I have so many communications ideas I haven’t explored yet and that’s what excites me now – the opportunity to see what else I can do, knowing I’ve built an incredible business and it’s in safe hands.”
This is not the first time The Bigger Boat has considered an acquisition to take its growth to the next level, but no conversations have gathered momentum like this one, added creative director Doug Main.
“We have thought about various acquisitions over the last few years, but every opportunity has stalled due to the ‘fit’,” he explained. “With Scriba, it was a different story. We’ve collaborated for so long, the two businesses are like-minded with similar values, and we’ve worked hard to build relationships across the same industries.
“It doesn’t feel like an acquisition — it feels like two complementary teams working more closely together for the benefit of staff and clients alike. Onboarding Scriba’s content and strategic marketing expertise brings many opportunities for both agencies. It greatly strengthens our respective comms efforts and means we can offer customers not just new services, but a truly all-encompassing marketing strategy.”
Scriba – which counts 15 people within the team – will maintain its HQ in the loft of Heritage Mills in Lindley. All jobs will be retained and the hunt is already underway for an additional account manager. The Bigger Boat’s 25-strong crew will continue to reside in Wheatley Mills in Mirfield.
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Sustainable warehouse completed at St. Modwen Park Lincoln
St. Modwen Logistics has completed work on a £15m, 111,000 sq ft sustainable warehouse, as part of the fourth phase of development at St. Modwen Park Lincoln, which could save occupiers more than £90,000 a year in operational energy costs.
Delivered by Caddick Construction, Lincoln 111 becomes the biggest unit at the site, demonstrating St. Modwen’s confidence in the Lincoln and Newark region following the success of the Park since the first unit was completed back in 2019.
In total, St. Modwen Logistics has invested £35m to deliver 411,000 sq ft of space at the Park in this period, with the likes of logistics giant DHL, retailer Furniture Village and international ice cream distributor NIC all occupying space at St. Modwen Park Lincoln.
Built to St. Modwen Logistics’ ‘Swan Standard’ guidelines for sustainable construction, Lincoln 111 is rated ‘Excellent’ by sustainability certification body BREEAM and comes complete with more than 1,000 sq m of solar PV panels installed as standard to help prospective occupiers to meet their own ESG targets.
Energy generated from these panels will fully power the building’s 5,300 sq ft of Grade-A offices, making them net zero carbon in operation. Combined with other energy-efficient features which are incorporated in the design process, Lincoln 111 has been awarded an EPC A+ rating, helping occupiers to reduce their operational costs.
Reserved matters planning consent has also been achieved for the fifth and final phase of development which will see the capacity of the Park total 740,000 sq ft in the coming years.
Ben Silcock, leasing & development manager, St. Modwen Logistics, said: “We are always striving to develop industry-leading warehouses in fantastic locations for our customers and Lincoln 111 is a prime example of this.
“As well as being near to the vital A1 interchange and benefitting from crucial infrastructure works in the region of late, the building is also best-in-class when it comes to both the quality of the development and its sustainability credentials.
“With extra power capabilities and reduced operational costs thanks to the installation of solar PV panels, it would be the perfect home for any businesses looking to expand their operation to the East Midlands or upgrade to a highly-efficient building.”
Dominic Towler, surveyor at Cushman & Wakefield, added: “Lincoln 111 is the largest speculatively built unit available within a 20-mile radius and adds much-needed supply to the area. The building’s sustainable design also offers exceptional cost savings for occupiers looking to relocate from less efficient and inferior stock.
“Phases 1 to 3 have demonstrated that demand for space in the area is buoyant with both local and national occupiers taking units within the Park, and we again expect the unit to be of significant interest to similar occupiers.”
Lincoln 111 features eight loading docks, two level access doors and 12.5m of clear internal height, as well as 48m yard depth. In addition, 20% of the building’s car parking spaces will have EV car charging points installed and the Park offers a provision of cycle spaces, encouraging greener travel amongst employees.