Scriba PR has been appointed as the communications partner for disruptive broadband provider, Be Fibre, to deliver an ambitious, strategic media brief.
Following the news that the full-fibre internet service provider gained access to £100m of private investment funding, the high-profile firm has partnered with the technical B2B PR agency to help support its mission to deliver hypersonic broadband access to 1,000,000 premises, over the next six years.
Hired on a retained basis for the next 12 months, Scriba’s work will include profile raising for the brand and key spokespeople, via thought-leadership editorials and speaking opportunities, as well as consumer-facing communications from a national to a hyperlocal level.
Scriba will also act as the press office for this fast-paced business and will protect the messaging house as the company’s tone of voice takes shape.
“Here at Scriba, we have almost a decade of experience within the technology and telecommunications sectors. We’re excited to leverage this to help Be Fibre bring the UK up to speed, quite literally, in terms of full-fibre connectivity,” explained Scriba’s managing director, Katie Mallinson.
“We’ll be working closely with the company to help achieve its ambitious growth targets – with a bold public relations and marketing strategy supporting Be Fibre’s aim to provide residential and business connectivity to 80 towns and cities by 2027.”
Be Fibre hopes to create up to 500 jobs by the end of 2022 alone.
Speaking of Scriba’s appointment, Be Fibre’s Chief Communications and Marketing Officer, Rob Andrews said: “Broadband is an extremely competitive market where messages can sometimes be highly confusing. We will be relying on Scriba PR to help us cut through the noise and jargon of a crowded marketplace, so that consumers are empowered to make better broadband choices.
“There’s a B2B element to our brief too, as we raise the authoritative voice of our sister brand – alternative network provider Digital Infrastructure. We look forward to working with Scriba PR in both respects, and already see them as a highly capable and personable extension to our existing marketing communications function.”