Hull and East Yorkshire’s visitor economy continues to expand through partnerships between local authorities, businesses, and regional organisations. The sector is now entering a new phase of collaboration under the Hull and East Yorkshire Combined Authority, providing a stronger voice in regional decision-making.
Local Visitor Economy Partnerships across Yorkshire are coordinating to promote the county collectively while highlighting the distinct strengths of individual areas. VHEY’s Business Support Team has engaged nearly 500 local businesses over the past two years and is launching a refreshed programme of workshops to provide practical guidance for growth, adaptation, and innovation.
East Riding of Yorkshire Council has announced a further round of Shared Prosperity Fund support, offering financial assistance to eligible businesses to enhance resilience and competitiveness. Applications and programme details are available via the council’s website.
In November, the 15th Remarkable East Yorkshire Tourism Awards will recognise the performance, creativity, and contribution of businesses across the region, marking the largest iteration of the awards to date.
The combination of political backing, regional collaboration, and targeted business support positions the Hull and East Yorkshire visitor economy for continued expansion and long-term growth over the next 12 months.
