Monday, May 29, 2023

Inventive name earns £2,500 business development prize for Sheffield company

Sheffield-based ethical school chick hatching project business Eggucation has been crowned by the public as Britain’s Best Small Business Name for 2023, winning a £2,500 prize with which to support business growth.

The competition by SME insurance provider Simply Business was launched to celebrate the wit, creativity, and humour of the nation’s small business owners.

Eggucation picked up 21% of the total votes, beating competition from the likes of Grimsby’s It Started with a Stitch and Leaky Finders Ltd.

With more than 10 years’ experience enhancing science and STEM education with their ethical schools hatching projects, Eggucation provides high quality and ethically-sound enrichment experiences in schools right across the UK. A passionate team of rare-breed poultry breeders, the company looks to provide schools with ‘Conservation in the Classroom‘ experiences.

Company founder Deb Howe said:“It was a thrill just to be nominated as part of the Simply Business’ competition to find Britain’s best small business name, but to win is absolutely fabulous and I’m humbled by the support both from the public and my clients.

“The name is easy to remember, unique and most importantly, always brings a smile to people’s faces. The name has helped bring to life my ambition for the business which is to give young people the opportunity to make real and memorable links to nature, sustainable food and farming.

“I would love every school to share this eggsperience and the £2,500 prize money from Simply Business will really help me continue to educate students on a message close to my heart.”

Alan Thomas, UK CEO at Simply Business said: “We’re incredibly proud to provide tailored insurance to over 800,000 creative and diverse SMEs across the UK. The impact that a memorable name can have on your business is incredible – our research showed that people really warm to small businesses who have shown their personality through an imaginative name –  and Eggucation is a worthy winner of our annual competition.”


“SMEs have been hit harder than most in recent years so it is nice to have an opportunity to celebrate them. With close to six million small businesses across the UK, they are the lifeblood of our communities and collectively provide trillions of pounds to the UK economy. It is a real pleasure to award Eggucation with a £2,500 grant to support their business journey.”

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