Kepak Group has acquired Meat Snacks Group Limited, trading as New World Foods Europe (NWFE), from Valeo Foods Group.
NWFE is a producer of high-protein ambient snack products. The transaction includes the Freshers Foods brand, as well as two manufacturing sites in Wigan and York.
The addition of NWFE marks a strategic expansion for Kepak into the high-protein snacking and food-to-go markets. The move adds brands such as Kings, Wild West, and Cruga to Kepak’s portfolio.
Brian Farrell, CEO of Kepak Foods Division, said: “This acquisition enhances our capabilities in the ambient snacking category and adds a strong suite of established brands to our portfolio.
“It supports our continued growth in both the UK and international markets, particularly across the convenience and food-to-go channels. It’s very much business as usual for both companies and our partners as we begin a phased integration process.”
Valeo Foods Group CEO, Ronald Kers, said: “We are confident that Kepak Group is the right partner to lead New World Foods Europe into its next chapter and unlock its full potential. These talented individuals are going to a fantastic organisation in Kepak, where they undoubtedly will thrive.”
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