Associated British Foods (ABF), owner of Kingsmill, is in advanced discussions with private equity firm Endless LLP, which owns Hovis, over a potential merger that would unite two of the UK’s largest bread producers.
The move is part of ABF’s strategic review of Allied Bakeries, its struggling bakery division. Allied Bakeries has faced mounting pressure from inflation, changing consumer behaviour, and increasing competition. The division also includes the Allinson’s and Sunblest brands and operates a nationwide network of bakeries and depots.
Hovis, which has traded under private equity ownership since 2020, would represent a major addition to ABF’s bakery portfolio. The merger would position the combined business as a formidable competitor to Warburtons, the current UK market leader.
Given its potential impact on market concentration, any deal is likely to face scrutiny from the Competition and Markets Authority. The government has been reviewing the CMA itself, which recently removed its chairman to refocus the regulator on growth-oriented oversight.
