A Leeds-based digital production company has secured a five-figure Start Up Loan through the Business Enterprise Fund. The funding is set to enhance marketing efforts and help scale a growing creative business with a high-profile client base.
Founded by sound engineer and music graduate Richard Middleton in January 2023, Longwave Digital began as an extension of Richard’s freelance work editing video podcasts.
Now a fully-fledged limited company with a growing team, Longwave provides bespoke production services tailored to creators, offering everything from editing to sound design to distribution.
After gaining traction through retained freelance clients and organic growth, Richard saw an opportunity to take Longwave to the next level, but needed business guidance and funding support to get there. A friend recommended he speak with AD:VENTURE, where he connected with advisor Keith, who helped him access two rounds of grant funding.
These initial grants helped Longwave invest in key infrastructure, including professional monitors, recording equipment, marketing spend, and resources for a new hire. But as the company has grown and taken on larger, more complex projects, cashflow management, talent acquisition, and marketing have became top priorities.
Through AD:VENTURE, Richard was referred to BEF, where he worked with investment manager Julie Micklethwaite to secure a Start Up Loan. The funding allowed Longwave to revamp its website, run targeted Instagram ads to attract new talent, and invest in SEO to boost discoverability.
Richard Middleton, founder of Longwave Digital, said: “The Start Up Loan gave us the flexibility to invest in areas that were crucial for our next stage of growth – our website, marketing, and attracting new talent. It’s allowed us to move forward with confidence and build the business in a more strategic, sustainable way.”
