Monday, July 7, 2025

Management buyout completes at Sheffield digital agency

A management buyout (MBO) has been completed at Evoluted by two long-standing employees, Giorgio Cassella and Sam Biggins.

This move ensures Evoluted’s continued independence and empowers its new leaders to unleash their ambitious vision for the agency.

Founded in 2006 by Ash Young and Gareth Davies as a web development service for local businesses, Evoluted has become a full-spectrum digital powerhouse. A team of 25 delivers bespoke development, design and UX, and digital marketing solutions to an international client base.

Operating from a Grade II listed building in the heart of Sheffield, with remote employees spanning the UK, Evoluted is on track to surpass £2.2m in revenue this year.

Biggins, who joined Evoluted in 2012 as graduate software developer, before taking a brief step into the world of tech before returning as head of development in 2016, said: “I’m incredibly excited about Evoluted’s future as we enter our milestone 20th year in business.

“We’ve got a world-class team packed with talent who genuinely operate as partners, not contractors, and a strong culture of people over profits backed up by our B Corp certification and the ongoing work we do to create positive impact for our people, our clients, our communities and the environment.

“Our power lies in bringing together talent across the digital spectrum and working across sectors – pulling concepts and ideas from different industries to enhance clients in others creates phenomenal value. We’ve created a melting pot of expertise which forges new connections to drive real business transformation and fits in perfectly with our Steel City heritage.”

Cassella joined Evoluted in mid-2018 from a Sheffield edtech startup, initially working in technical SEO before becoming head of marketing in 2020. Together, the duo stepped into joint managing director roles in 2022.

The buyout was facilitated with support from Martin Dean of Gravitate Corporate Finance and James Burdekin of MD Law.

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