After more than two decades leading and delivering the marketing strategy for one of the UK’s fastest-growing accountancy firms, James Pinchbeck has launched a new venture, Pinchbeck Marketing & Advisory, offering strategic marketing consultancy, fractional marketing leadership and non-executive and board advisory services to ambitious businesses and organisations.
James, formerly Chief Marketing Officer and Marketing Partner at Streets Chartered Accountants, played a key role in helping the firm grow from a regional £5 million practice to a £40 million, 35 office group with an international footprint.
Prior to joining Streets, James worked in marketing and business consultancy, supporting clients across professional services, food and drink, manufacturing, engineering, technology and the public sector.
Alongside his executive career, he has held and continues to hold numerous board and chair roles in business, enterprise and education, including past Chair of Lincoln College Group, Chair of the University of Lincoln International Business School Advisory Board, and Chair of the Greater Lincolnshire Growth Hub Business Advisory Board, as well as leading enterprise agency The Growing Enterprise Group, which supports enterprise across the East Midlands, East of England and London.
Pinchbeck Marketing & Advisory provides strategic marketing consultancy, fractional CMO leadership and non-executive advisory services to scale-up enterprises, owner-managed businesses, professional firms and the third sector. Alongside marketing leadership and brand strategy, the consultancy helps boards and leadership teams enhance governance, improve decision-making and align marketing performance with organisational purpose and accountability.
James is particularly keen to help organisations navigate the opportunities and challenges of AI in marketing, ensuring performance is measured, meaningful and aligned to long-term sustainability.
When asked about what he believes is different about the business James said: “I saw an opportunity to combine my two main areas of expertise – strategic marketing and board governance – into something distinctive. Pinchbeck Marketing & Advisory brings those worlds together, helping organisations strengthen both their market performance and their boardroom effectiveness.
“We aim to help organisations grow with clarity, confidence and purpose through expert marketing leadership, strategic consultancy and non-executive board support.”
To mark the launch, James will be cycling from Hull to Cambridge in aid of Prostate Cancer UK. The route symbolically follows the regions where he has built lasting relationships and will continue to work: Hull and East Yorkshire, Lincolnshire, the East Midlands, Cambridge and the East of England, as well as London.
Commenting on the ride, James said: “I was due to take part in Sir Chris Hoy’s Tour de 4 in Glasgow in September, a ride organised to raise funds for Prostate Cancer UK and promote awareness of stage 4 cancer. Unfortunately, I was unable to take part, so it seemed even more fitting to undertake this ride instead.
“The route reflects not just a fundraising challenge, but the geography of my career and network – places where I’ve worked with businesses, boards and professional firms over the past 25 years. It feels like a fitting way to start this new chapter – with purpose, challenge and momentum.”
