Sunday, April 28, 2024

New series of free workshops aims to build firms’ social media skills

Invest East Yorkshire and Invest Hull are working together again to offer businesses the chance to develop their social media skills further.

The latest series of workshops aims to help business owners understand all aspects of social media and how they can use it to help grow their business, but also includes some intermediate sessions for those who are already familiar with using social media and want to expand their knowledge.

Taking place throughout February, March and April, the workshops will cover everything from storytelling for

business, creating an integrated social media campaign and advertising on Meta platforms to measuring the effectiveness of your activity, building a social media strategy and using Canva to make your posts more eye-catching and engaging.

Funded through the UK Shared Prosperity Fund and Rural England Prosperity Fund , workshops are available online and in person at a choice of different venues across the East Yorkshire area.

Dawn Hall of the Invest East Yorkshire team said: “Following on from the the resounding success of our initial series of social media workshops aimed at supporting businesses, we’re thrilled to announce a brand-new series of FREE workshops.

“Working in partnership, the Business Support Services teams from Invest East Yorkshire and Invest Hull are delighted to present an expanded range of workshops. Fully funded and delivered by Electrify, they cover every aspect of social media for businesses. This time around, we’ve also added some intermediate workshops for those already familiar with leveraging social media for marketing their businesses.”

Invest East Yorkshire and Invest Hull are the business support functions of East Riding of Yorkshire Council and Hull City Council respectively. Both teams are available to work with business owners in our area to help them identify projects that will help their businesses grow and evolve, and can provide eligible businesses with access to a range of funding and practical support.

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