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Lincoln digital marketing agency sold
Peter Watson and Bradley McKenny, former Directors of Distract, have sold the digital marketing agency to Steve Bryant, founder and Managing Director of Umbrella Brands Group, behind affiliate marketing agency Thoughtmix.
As an old friend of Watson and McKenny, Bryant’s interest in Distract’s journey has always been more than just professional curiosity. Over time, he witnessed the agency’s growth, direction and potential. When the pair decided to sell the business to focus on new areas, Bryant was a natural fit to lead the next phase of its development with a clear vision for Distract’s future.
Having established Thoughtmix in 2015, Bryant has many years of experience scaling an agency and delivering partnerships that grow businesses worldwide.
Bryant’s portfolio includes working with brands such as cardfactory, National Express, and The Couture Club, and he is now ready to pass on his knowledge and expertise to help Distract grow and excel further.
Assuming the role of Managing Director, Bryant has exciting plans for Distract, redefining and consolidating its offering. Recognising the team’s strengths in paid advertising, Distract will become a specialist paid media agency.
He will work closely with Stephanie Henderson, the commercial and strategy lead, and Hannah Langton, the delivery lead, to implement the new business strategy and tactics.
Bryant is looking to focus Distract’s services on the B2C E-commerce, B2B and Education sectors.Bryant said: “I’m excited to lead Distract into its next phase of growth and development. The team deliver some exceptional results for its Clients, and I’m delighted to have been welcomed in to harness their skills and expertise.”
Stephanie added: “It’s a really exciting time for Distract. Steve brings a host of knowledge from his experience growing Thoughtmix to one of the largest agencies within the affiliate space. The offerings from both separate agencies complement each other really well and offer the potential for some really unique collaborations.”
Hannah said: “Steve’s approach to Distract and the direction he has presented have been very refreshing and give us a clear plan for the future. His experience in affiliate marketing has given the team a new perspective, and we’re all looking forward to the changes being made and the relationship with Steve and Thoughtmix.”
Delivery partner appointed for UK’s largest open-die forging construction
VINCI Building has been appointed as delivery partner for the UK’s largest open-die forging construction.
The contract, valued at £138 million, will support construction of a 13,800 sqm building to house the UK’s largest open-die forging facility at Sheffield Forgemasters’ Brightside Lane site, as the MoD-owned company drives its substantial recapitalisation programme forward.
VINCI Building will deliver the project to provide foundations, a 40-metre-high superstructure and building service solutions for the facility, alongside teams of subcontractors and supply chain partners.
Gareth Barker, Chief Operating Officer at Sheffield Forgemasters, said: “VINCI Building undertook a competitive bids process to secure the Forge delivery contract and as the winning bidder, will now look to move the programme forward at pace.
“Each of these milestones serves to remind the wider UK that we are progressing with a transformation of this business, to create one of the world’s most advanced large-scale engineering facilities, providing decades of jobs security and training for high-technology careers.”
John Roberts, Managing Director of VINCI Building, said: “Signing of this contract brings together three years of tireless work by the team to develop the design and price for Sheffield Forgemasters.
“It gives us the opportunity to step up our social value activities to deliver a positive legacy for the people of Sheffield. I look forward to seeing progress in the coming months.”
Chris Winspear, VINCI Building’s North East Regional Director, said: “We are delighted to have been appointed by Sheffield Forgemasters to deliver this transformational project, strengthening our partnership together.
“Our team is making great progress on the new facilities which will deliver on UK defence commitments and support our social value commitments in Sheffield and South Yorkshire. The project further enhances our portfolio in this sector and once complete, will deliver a fantastic manufacturing facility.”
The forging line will service defence and commercial work in sectors such as civil nuclear power, creating a new generation of engineers and designers, trained to work with Industry 4.0 technologies.
It will be complemented by a proposed new machining facility, housing some of the world’s largest and most advanced five-axis Vertical Turning Lathes.