Monday, April 29, 2024

‘No bad treatment’ campaign aims to highlight domestic abuse with help of beauty industry

East Riding of Yorkshire Council is inviting anybody in the area who works in the health and beauty industry to an online event which will launch a new campaign: ‘No Bad Treatment’.

The campaign aims to raise awareness of domestic abuse, offer brief training on how to spot the signs, and provide information support services to those working in the Health & Beauty industry so they can discreetly signpost clients, colleagues, family or friends.

The online launch event will be on Tuesday, 16 April, from 7pm-8pm.

The No Bad Treatment campaign offers free training for hairdressers, aestheticians, beauty therapists and students. The session will provide the tools and resources to support a client who is experiencing domestic abuse.

Since its Hull launch in January, 2023, over 60 hair and beauty professionals have signed up to the No Bad Treatment campaign.

This event will provide an overview of the campaign and how people can sign up. It will look at why this is so important and what impact it could have on the local community.

The Warren Youth Project and the Domestic Violence and Abuse Partnership will be joined during the event by Rachel Williams, founder of Stand Up to Domestic Abuse.

Councillor Leo Hammond, East Riding of Yorkshire Council’s Cabinet member for planning, communities and public protection, said : “Domestic abuse is a huge issue in our society, affecting one in four women and one in six men over their lifetime. On average, a victim will experience abuse 50 times before seeking help, and sadly may go to as many as five different agencies before finding the appropriate help, advice and support.

“We are aiming to educate people who may be in a position to spot the signs and signpost correctly, and so we hope to dramatically reduce this number.

“If you are in the health and beauty industry, please share these event details widely with anyone else in the industry, and hopefully we will see you at the launch.”

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