Saturday, October 5, 2024

North Yorkshire Council brings Google to Richmond to offer free training

Businesses in and around Richmond are being offered free training from Google after North Yorkshire Council joined forces with the FSB to bring the digital giant to Richmond.

The Google Digital Garage team is giving businesses the opportunity to take part in webinars and a face-to-face training session this month (November).

Businesses in the Richmond area can attend all or some of the three remaining free sessions, which are free of charge, but each session must be booked online in advance.

The training is being provided as part of the Richmond Animation Project, which has received £23,627 through the UK Shared Prosperity Fund, administered by the council.

The training sessions are:

Executive member for open to business, Cllr Derek Bastiman, said: “This is an excellent example of the way in which Shared Prosperity Fund money is being used to improve the economic prospects of small businesses in North Yorkshire.

“The high-quality training sessions will equip attendees with some of the practical skills they need to compete for customers in the digital marketplace and highlight the benefits a digital strategy can bring to their business.”

Neil McNally, of Richmond-based Neil McNally Design, who has taken part in previous Google Digital Garage training, said: “The programme made me aware of tools provided by Google that can, and did, help me achieve the number one slot for my own business with a particular local search term.

“Being able to research trends and analyse your own keyword strategy was simpler than I thought and that was invaluable to me. Digital marketing can be a minefield, for most not knowing where to start. Believe me, this is the place to start!”

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