MR Home Improvement Limited, an online retailer of doors and windows based in Pontefract, has fallen into administration.
The company had already ceased to trade before the appointment of Ryan Holdsworth and Danielle Shore of Leonard Curtis as joint administrators, and certain employees had been made redundant. Others have now found alternative employment.
The joint administrators said while there was no business still trading there were certain assets which they are looking to sell for the benefit of creditors.
The business failure was put down to unrecouped marketing investment in costly Google ads and pay per click campaigns, coupled with the credit crunch and cost of living crisis affecting customer spend.
Lead administrator Ryan Holdsworth said: “Unfortunately, the business’s previous structure proved unsustainable and increased competition in the sector prevented the company from trading successfully.”
