Friday, February 3, 2023

Panintelligence eyes US growth following £1m SaaS revenues in first full year on AWS

Panintelligence, the Leeds-based provider of business intelligence and predictive analytics tools, has announced the relaunch of its US office.

The move comes in the wake of the firm’s first full year offering its hosted software as a service (SaaS) product via the Amazon Web Services (AWS) Infrastructure, which has opened up a vast new potential market of SaaS customers globally.

The business, which had opened the doors of its Boston operation just a year before the pandemic, is relaunching its operations in the US three years after global travel restrictions sent its business there virtual. The move follows £1m of new revenues from Panintelligence’s cloud-based products in the firm’s first full year on AWS in 2022 with growth of 46% year on year.

“We’re a completely different business now than three years ago and we are now 100% focused on deployment in the cloud, and mainly via AWS. We are relaunching in the US to drive our sales in the biggest global market for our products,” said founder Zandra Moore.

The move was a major strategic pivot for the Leeds-based software business in direct response to a dramatic growth in demand for hosted services that has been triggered by the impact of the pandemic on the software market since 2020.

“Three years after we were forced to cancel our launch event in Boston on the eve of the global lockdown, we’re back in the US with a totally re-engineered business model and fantastic growth in our first year as a truly SaaS business,” she added.

The firm will mark its relaunch in the US with a high profile event hosted by the Department of International Trade in Boston on 3rd March, following a coast to coast programme of meetings with AWS and partner software vendors in San Francisco, New York and Boston.

“The move to SaaS was a sea change in the business and it enables software vendors and customers with smaller development resources and infrastructure to more rapidly integrate and use the Pi BI solution, enabling decisions to be based on real-time information from data already held by customers. It made the firm’s Pi software tools accessible to a new market of software vendors, and allows for faster potential growth in revenues,” added COO Charlotte Bailey.

The re-launch marks the culmination of a 30-month programme of product and service re-development in order to meet increasing global demand for its embedded dashboards, reporting and predictive analytics tools as a fully-hosted service. 

COO Charlotte Bailey said: “Panintelligence’s mission has always been to democratise data and enable agility, and this move further opens up the value of insight to a whole new market of vendors and customers so that everyone, no matter what area of the business they work in, can access what they need in real time and truly become data-first companies.”

Panintelligence was founded by Ken Miller and CEO Zandra Moore in 2014 and employs a team of 43 staff at the company’s Leeds HQ.

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