Sunday, June 16, 2024

Pubs to be offered free toolkit to encourage new ways of working

Research that will produce a ‘toolkit’ to help rural pub owners diversify their income through the provision of co-working spaces has begun, thanks to funding from the National Innovation Centre for Rural Enterprise.

A team of researchers at the University of Lincoln and Northumbria University will look at ways for rural pub owners to utilise post-pandemic ways of working, assessing the validity of co-working spaces in pubs as a new business model for income diversification.

The team will produce a report outlining the potential for rural pubs to offer a place for home workers looking to adopt a suitable working space outside of the traditional office and, in turn, identify opportunities to support the maintenance, growth and resilience of rural pubs nationwide. They will work closely with local communities throughout the UK to gather information from landlords, co-workers and representatives from wider local communities.

Jane Deville, Research Fellow at the University of Lincoln, said: “We know that village pubs are a vital part of rural life and the Covid 19 pandemic led to many shutting down. At the same time, there are now many more people working remotely from home who need suitable spaces to work alongside others.

“Our research will explore whether there’s a business opportunity for rural pubs to innovate and offer co-working spaces as part of their service. Ultimately, we hope we can develop a pub ‘toolkit’ for rural pub owners, offering advice on setting up co-working spaces to help them diversify their income and ensure they are more resilient.”

Professor Jeremy Phillipson, said: “The rural economy is in a state of flux as it grapples with changes in working practices accelerated by the pandemic and the stark challenges of the cost-of-doing-nothing crisis.

“These projects will shed important light on how these contemporary issues are affecting rural enterprise, giving valuable insights that will help inform future policymaking and support for rural businesses.”

The toolkit will be available to rural pub owners, free of charge, from this summer.

A message from the Editor:

Thank you for reading this story on our news site - please take a moment to read this important message:

As you know, our aim is to bring you, the reader, an editorially led news site and magazine but journalism costs money and we rely on advertising, print and digital revenues to help to support them.

With the Covid-19 pandemichaving a major impact on our industry as a whole, the advertising revenues we normally receive, which helps us cover the cost of our journalists and this website, have been drastically affected.

As such we need your help. If you can support our news sites/magazines with either a small donation of even £1, or a subscription to our magazine, which costs just £31.50 per year, (inc p&P and mailed direct to your door) your generosity will help us weather the storm and continue in our quest to deliver quality journalism.

As a subscriber, you will have unlimited access to our web site and magazine. You'll also be offered VIP invitations to our events, preferential rates to all our awards and get access to exclusive newsletters and content.

Just click here to subscribe and in the meantime may I wish you the very best.

Latest news

Related news