Shipley-based SportsShoes grew sales by four per cent to achieve a record turnover of £93.3m and a 13.3 per cent year-on-year increase in EBITDA to £6m in the 12 months to 28 February 2025.
During the same period, the online running shoes, running clothing and outdoor gear retailer said its premium inline sales rose by 34 per cent and 672,465 new customers were acquired.
Established in 1982, the business offers customers in the UK, Europe and Scandinavia more than 17,000 products from 150 global running and outdoor brands.
From a running perspective these include Asics, Nike, Adidas, Hoka, New Balance and Brooks whilst in terms of outdoor they include Salomon, Montane, Rab and Patagonia.
SportsShoes has attributed the year’s performance to a combination of elements including the launch of its app last August which now accounts for 12 per cent of revenues.
SportsShoes managing director, Brett Bannister, said: “Our vision is to be unrivalled in running, a disrupter of the outdoor category and Europe’s number one performance destination.
“It’s striving to achieve this vision which drives our creativity when it comes to customer engagement through physical activations, and customer retention due to an outstanding online shopping experience.
“A guiding principle for our business is ‘do it first and be remembered’. By always applying this to our thinking, whether it’s how we launch a product for a brand partner or what we do to refine our internal business processes, the result is continuous innovation and improvement.
“We want to power every runner and adventurer to run faster, go further and climb higher whatever their ability and, by doing so, positively contribute to their health and wellbeing.
“Staying true to these core beliefs is what keeps us honest and gives us our momentum as we continue to evolve SportsShoes.com as a premium online retail brand.”
Further revenue during the period was driven by the retailer’s partnerships strategy. This included the announcement in January of a partnership with health and life insurer Vitality and its 1.8m members.
SportsShoes also had success with its athlete ambassadors and sponsorships programmes. Most high profile of these are the M11 track club, of which 800m Olympic gold winner, Keely Hodgkinson, is a member, and SportsShoes.com’s Athletes in Residence to Olympian partnership with Nike.
The latter includes triathlete Hayden Wilde and sprinter Imani-Lara Lansiquot who both competed at Paris 2024 and won silver medals.
