Skipton Business Finance has provided a six-figure funding package to SG Brands, a Sheffield-based distributor of luxury fragrances.
SG Brands, founded in 2019, is known for supplying niche fragrance labels to high-end retailers like Liberty and Fortnum & Mason. The invoice factoring facility will support the businesses growth plans by enabling it to purchase stock from brand holders, strengthen supplier partnerships and expand distribution across a broader retail network.
With the financial backing, SG Brands plans to diversify its product range, bringing on well-established brands such as Portuguese beauty label Benamôr and French fragrance house Bienaimé. This support will also allow the company to scale operations and respond more effectively to market opportunities.
Samuel Gearing, director at SG Brands, said: “Securing the funding from Skipton Business Finance is a pivotal moment for SG Brands. It gives us the capacity to scale our stockholding and develop relationships with our brand partners.
“We chose to work with Skipton not just because of their flexible funding model, but because they took the time to understand our business and what makes it special. Their support means we can now pursue our growth plans with greater certainty and ambition.”
Jim Furey, regional sales director for the North West and Midlands, Skipton Business Finance, said: “We’re delighted to support SG Brands at the start of this exciting growth chapter. Samuel and his team have built a distinctive and highly respected business in the fine fragrance sector, and our funding will enable them to respond to increasing demand while safeguarding the operational ability of the company.
“At Skipton, we work with an incredibly diverse client base, from traditional industries to innovative niche sectors, and SG Brands is a great example of that range. We’re proud to be backing them through this period of growth and looking forward to being on that journey with them.”
This deal between Skipton and SG Brands was introduced by Mark Millhouse from Oldham-based PMD Business Finance.
