The latest visitor figures released by South Yorkshire Local Visitor Economy Partnership show significant growth across the region.
An estimated 36.3 million tourism visits were made to South Yorkshire in 2024 bringing a £3.7 billion boost to the region’s visitor economy. This included 32.3 million tourism visits made by day visitors, showing a 5% increase on the previous year, and a 10.5% increase since 2022. Visitors staying in the region were estimated to have spent 9.4m nights in local accommodation.
The data commissioned via the South Yorkshire Local Visitor Economy Partnership and processed by Global Tourism Solution’s STEAM Report, also revealed that visitor activity and spend supports more than 32,101 full time equivalent jobs locally, making it a key sector within the region.
Sarah McLeod, chair of the South Yorkshire Local Visitor Economy Partnership, said: “The STEAM data is invaluable for us a partnership and for the wider visitor economy as it clearly highlights the vital role of this sector in South Yorkshire.
“By working collaboratively, we can drive sustainable growth, ensuring that—now more than ever—we encourage visitors to stay longer and spend more with our local businesses.”
South Yorkshire’s mayor, Oliver Coppard, said: “We are home to an incredible array of culture, creativity and character. From world-class festivals and iconic sporting events to museums that tell our story and music that’s known around the world – we are a place that inspires.
“Our heritage and culture don’t just enrich our lives and shape who we are – they drive our economy too. With a £3.7billion boost and over 32,000 jobs supported, the impact of arts, culture, and tourism is clear: when we invest in our people our places and our stories, we create growth and opportunity, and we build hope.”
