Retail chain United Carpets and Beds has appointed McCann Leeds to handle its full media planning and buying operations, marking a strategic shift in its marketing efforts.
The Rotherham-based company will rely on the agency to deliver integrated campaigns across digital and traditional platforms. The move is part of a broader effort to modernise its brand presence and improve media performance.
McCann Leeds was selected following a competitive process, based on its ability to blend data-led planning with commercially driven creative strategy. The agency is expected to play a key role in refining the retailer’s growth strategy and helping it compete more effectively in a crowded home retail market.
