Wednesday, August 10, 2022

University of Bradford sponsors City’s stadium in four-year deal

Bradford City AFC has kicked off the new season with a new name for its ground – to be called the University of Bradford Stadium until at least the end of 2025/26.

City’s chief commercial officer, Davide Longo and the University’s Vice-Chancellor, Professor Shirley Congdon, signed a four-year agreement that will see the Bantams’ Valley Parade home ground being referred to exclusively as the University of Bradford Stadium.

Professor Congdon said: “Bradford City’s values and vision closely align with those of the University of Bradford. Our focus is on making a difference and changing lives through equality of opportunity. We are committed to social inclusion and making a positive impact on society.

“Our partnership with Bradford City is a way to build pride in Bradford and benefit the local community. Bradford City will also be able to harness our strengths in research and innovation. We are excited to see what opportunities for social and economic inclusion in the local community this partnership brings.”

City’s chief commercial officer Davide Longo, said: “This agreement is one we feel has been a long time in the making, with another of the proud city’s key pillars, and a relationship which we hope will help unlock many doors for people across the district, while strengthening ties and creating further opportunities for both parties in the city.

“With a firm vision to improve social and economic inclusion in Bradford, and changing lives through equal opportunities, the deal represents another huge step in the right direction for us as a club. It will hopefully add to the fantastic work being done by so many people across the city which, after being named 2025 City of Culture, is in a very exciting place.

“There are many layers to this partnership which align with our core values, including the potential to work alongside the University to harness some of its finest young talent, and nurture individuals who will go on to do great things in the city, through a wide variety of different opportunities.

“From its inception, it will form part of a wider strategic approach towards sustainability, with the University assisting us on our journey towards achieving carbon neutrality.”

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