URBAN Fresh Burgers & Fries has entered a strategic partnership with Mizan Syed’s Exultant Group to spearhead its national expansion, starting with Greater London. This move aligns with URBAN’s plans for growth, as it looks to scale its fresh, customisable burger brand beyond its South Yorkshire base.
Syed, an experienced operator with over 20 years in franchising, will open the first London location later this year. He brings with him a portfolio of established brands, including Pret A Manger and Pizza Hut, and a strong reputation for operational expertise. URBAN Fresh Burgers & Fries, known for its focus on high-quality, fresh ingredients and a modern, inviting dining experience, is set to benefit from Syed’s experience in scaling brands in the UK market.
The partnership reflects URBAN’s commitment to sustainable growth through long-term, value-driven collaborations. The brand, which launched in 2017, offers a menu that includes 100% fresh British beef, chicken, and vegetarian options, all made to order, along with hand-cut fries. The company’s flexible franchise model allows for halal-certified locations, expanding its appeal to a diverse audience.
URBAN’s ambition to grow nationally is built on a strong foundation of product quality and customer experience, with plans for further expansion after the success of its first London site.
