Hull-based Willerby, the UK’s largest manufacturer of static caravans, holiday homes and lodges, has reorganised its senior team and made a number of promotions.
The executive team and operating board now has an equal number of male and female members, with Peter Munk continuing as CEO. He’s joined by Susan Allan as CFO; new external appointment Nicola Budge as COO; and promotion of Commercial Director Darren Black as CCO.
Promoted to the operating board are Aaron Cambridge, who has worked for Willerby for more than 20 years, as Director of Singles Production, and Chloe Lidster, who has been with the company for seven years, as Director of Customer Experience. At 34, she’s the youngest member of the board.
Peter said: “We’ve just completed another excellent business year, despite the significant challenges posed by external factors, including the lingering impact of the pandemic, supply chain pressures, rocketing energy prices and the current economic uncertainties.
“It’s important we continue to invest in our people, products and facilities, to drive the business forward, not just in the current year, but for many years to come, and we’re committed to doing just that.
“The way in which we’re organised is fundamental to the day-to-day running of the business, as well as our long-term ambitions. Investing in our people to enable personal development and career progression is also absolutely crucial.
“That’s why we have made these changes and promoted so many leaders who have grown within the business. The new leadership structure gives us a very strong platform to continue our momentum and build for the future.”