DSW Ventures has led a pre-seed investment into RoxFit, a York-based hybrid fitness platform that provides training and racing insights.
DSW Ventures led the £800,000 round, with co-investment from regional angel group, York Angels, and additional angel investment from across Europe and the US.
Since its launch in 2024, RoxFit has achieved more than 100,000 downloads. It offers features including detailed analysis of race results, a library of workouts, a workout builder, and ‘PaceMe’ – a smartwatch integration feature which enables users to pace themselves during races and workouts.
The fitness platform’s next phase of growth will focus on rapidly deploying key features on the technical roadmap, optimising the user experience, and building partnerships in the hybrid fitness ecosystem. RoxFit will also continue to extend its reach to as many users as possible.
CEO Ben Wilson is an experienced developer and entrepreneur, and RoxFit’s CMO, Joey Allott, leads the marketing strategy with previous experience at Runna, a personalised running coaching app that was recently acquired by Strava.
They are supported by recently appointed chair, Tom Sermon, former CEO of digital health and wellbeing company, The Global Corporate Challenge, which was acquired by Virgin Pulse.
Ben Wilson, CEO of RoxFit, said: “We’re thrilled to have the backing of DSW Ventures, York Angels, and our wider investor group as we build the go-to platform for hybrid fitness athletes. This investment allows us to accelerate product development, enhance the user experience, and grow our footprint within the Hyrox and wider hybrid fitness communities.
“As athletes ourselves, we’ve built RoxFit to solve real problems we’ve experienced, and this funding brings us one step closer to helping thousands more train smarter and race better.”
