The move follows an open letter written by Conservative MP Dr Luke Evans to the chief executives of eight major supermarkets asking for a filter which would direct shoppers to homegrown food to help boost the economy and cut the UK’s carbon footprint.
The letter was was co-signed by 121 cross-party MPs, and echoed a long-standing NFU ask dating back to 2016.
Aldi Chief Executive Giles Hurley has written to Dr Evans MP to confirm the implementation of “a standalone ‘Best of British’ category on our website to showcase our incredible British products”.
They are the second retailer to take up the call to back Britain’s farmers after Morrisons announced a new ‘British’ section to its online food store last year.
Julie Ashfield, MD of Buying at Aldi UK, said: “Our Best of British webpage aims to give our customers the chance to navigate British products more easily whilst supporting the thousands of local suppliers that we work with.
“We are proud to champion so many British suppliers and they are at the heart of our success, allowing us to offer our customers great British quality at the best possible prices.”
NFU President Minette Batters said it was fantastic to see Aldi championing British farmers and thanked Dr Evans for his work on the campaign. Minette said: “Dr Luke Evans has been instrumental in driving this campaign forward, and thanks to his tireless efforts alongside the NFU I hope even more retailers will follow suit.”
