New Ashcourt Defenders designed and wrapped in their iconic blue to increase the company’s presence in new areas.
The Ashcourt Group is a well-established construction materials supplier in Hull & East Yorkshire, with recent acquisitions becoming stepping stones into new regions of Durham & Tees Valley and Lincolnshire.
The iconic blue is hard to miss with its existing fleet already boasting over 300 vehicles from tipper wagons and concrete mixers to heavy haulage and artic tippers.
Recently investing in new Defenders, Ashcourt Group have had four of these designed and wrapped in a statement Ashcourt design for their field sales team to drive when visiting customer sites throughout new territory, where the brand isn’t as well known.
This will help promote brand awareness to further increase Ashcourt’s presence in these different areas as they continue their growth, with them now operating three regional businesses, Ashcourt (Hull & East Yorkshire), Ashcourt (Durham & Tees Valley) and Ashcourt (Lincolnshire).
Emily Summerson, Group Operations Director, said: “We are delighted to see our new fleet additions making bold statements as our field sales team continue to conquer new territories with positive feedback from all.
“Following recent regional expansion, this helps increase our brand awareness in our expansion strategy and allows us to create a presence in these areas, using our iconic Ashcourt blue to further strengthen our position as the industry’s sustainable construction materials and recycling partner.”
